The idea for Catalytic Clothing came to Ryan in a meeting at the London College of Fashion. As he idly worked out the surface area of someone’s clothes, he realised that it was the same as the surface area per unit mass in a catalytic converter of a car. Thus the human perambulating catalytic system was born. The catalyst cleans up nitric oxide, which in big cities is the biggest cause of air pollution and respiratory diseases.
The Catalytic Clothing project launched with an air purifying dress from Helen’s design collection which they retro-fitted with a spray catalyst. Their Field of Jeans concept is based on the fact that there are more pairs of jeans in the world than there are people and it turns out, the catalyst works really well on jeans. As Ryan says, ‘like a crop, the Field of Jeans does the environmental clean up.’