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PMI2 marketing and communications campaigns

The Education UK brand provides us with a sound platform from which to launch marketing campaigns that strengthen positive perceptions of UK education.

We also want to show international students undertaking a UK education that we value their contribution, and build long-lasting relationships with them so they remain engaged with Education UK after their studies.

Funding has been allocated to each of the PMI2 priority markets so that campaigns can be delivered that best serve the specific needs of each market.

Current and recent multi-market campaigns include the following.
The Education UK Challenge
A competition that shows potential students and employers the investment value of a UK education through the completion of 'challenges' set by UK institutions working with Education UK and the British Council.
Let your English grow
A campaign aimed at raising the profile of English language learning opportunities in the UK.
Projectorhead
A campaign to encourage international students studying in the UK to create video diaries of their experiences.
Shine! The International Student Awards
An annual campaign which celebrates the achievements of international students studying in the UK.
International student exhibition
We produced an exhibition in 2007 looking at the history of the UK’s relationship with international students.
Strategic alliances and partnerships -
PMI2 Connect
Education UK Brand
Marketing and communications campaigns
Education UK website and publications
Student experience
Working with agents
Visas, pre-departure information and
orientation
Employability

The United Kingdom’s international organisation for cultural relations and educational opportunities.
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