Text only Print this page | E-mail this page| Add to favourites|Suggest similar pages
British Council home
The Prime Minister's Initiative for International Education
The Prime Minister's Initiative for International Education, commonly referred to as PMI2, is a five year strategy to secure the UK’s position as a leader in international education and sustain the managed growth of UK international education, delivered both in the UK and overseas. The strategy comprises four interconnected strands: UK positioning; ensuring the quality of the student experience; strategic partnerships and alliances; and diversification and consolidation of markets.
About PMI2

Here you will find an overview of PMI2, including details of its targets and how it is managed. You will also find information on the the first PMI to Attract More International Students to the UK.
UK positioning: marketing & communications
Marketing and communications strategies to position the UK as a leader in international education and to increase the number of international students undertaking UK education, including details of the Education UK Brand and associated campaigns, website and publications, and the agents strategy.
The quality of the student experience
We must ensure that we understand and are able to respond to international students' expectations, ensuring the quality of all aspects of their experience from the visa processes, pre-departure and orientation; through to the quality of experience whilst studying and living in the UK.
Strategic partnerships and alliances -
PMI2 Connect
The dramatic changes in international education suggest both the UK’s positioning and many of its markets will depend on strong strategic overseas partnerships.
Market diversification and consolidation
Many international markets are prone to fragility, and so we need to strengthen the UK’s position in traditional markets and spread risk by diversifying into new markets. This section includes details of PMI2 priority countries.
The knowledge centre
Keeping you up-to-date with the global education market, the Knowledge Centre offers exclusive articles and analysis, market research reports and other valuable information and resources.
PMI2 events
Events supporting PMI2 activities, such as seminars and workshops.
The United Kingdom’s international organisation for cultural relations and educational opportunities.
A registered charity: 209131 (England and Wales) SC037733 (Scotland)
Our privacy and copyright statements.
Our Freedom of Information Publications Scheme. Double-click for pop-up dictionary.		 Positive About Disabled People Download Browsealoud