An event report (131KB) is available.

Key details

The participation fee includes:

• venue hire
• Dubai:
• six square metres stand, fascia board, display / storage table, two chairs, stand lighting, electrical sockets
• Abu Dhabi:
• due to space restrictions, exhibitors will be provided with a table and chairs and room for two roll-up banners
• PR campaign: advertising on Education UK and British Council websites and external education-related websites, nationwide radio stations, in English and Arabic daily newspapers and industry magazines, flyers, posters and banners in public-facing areas of British Council offices and distributed to agencies, scholarship bodies, schools, colleges and universities, mailshots sent out to Education UK database, visits to schools and higher education institutions to prepare visitors
• marketing briefing, networking lunch, wrap-around seminars, institution / school / agent visits to the exhibition, refreshments
• discounted hotel rates and advice on a variety of hotel options
• travel between selected hotels and venues.

Stand sharing will be made available at a premium of twenty per cent on the stand costs.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

The participation fees stated above incorporate a 'credit crunch' contingency and are the maximum that participants will be charged. If this additional contingency is not called upon, participants will be invoiced for less than the maximum fee.

Last year, we set a target to reduce our overall exhibition costs by 12 per cent. A reduction of 17 per cent has been achieved in Abu Dhabi, as the Abu Dhabi Men’s College has offered the use of the venue free-of-charge. However, due to the inclusion of the credit crunch contingency, as well as the strength of the AED against the dollar, the cost of the Dubai event has increased by 18 per cent. We have ensured that all costs have been kept to a minimum whilst maintaining the standards and expectations of an Education UK exhibition. The following charts show the cost breakdown for the exhibition in October 2008 compared to this exhibition: Abu Dhabi (11KB GIF image); Dubai (12KB GIF image).

Target markets
Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

• English language
• GCSE, A-levels and equivalents
• Access and foundation
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• English language
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Education
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• MBA
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Market information

• United Arab Emirates market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• United Arab Emirates Partnership members can access education market intelligence on the UAE Partnership website

Draft programme
Abu Dhabi

	Date Time Activity Saturday 16 January 2010 1100 Transport from British Council recommended hotels to venue 1200–1330 Market briefing 1400–1600 One-to-one appointments for UAE Partnership members 1600–1645 Dress stands 1700–2100 Exhibition open to the public Breakout presentations 2115 Transport to British Council recommended hotels Sunday 17 January 2010 1100 Transport from British Council recommended hotels to Dubai

Dubai

	Date Time Activity Sunday 17 January 2010 1430–1600 Dress stands 1700–2100 Exhibition open to the public Breakout presentations Monday 18 January 2010 1000–1200 Exhibition open to schools / colleges / education institutions 1300–1430 Networking lunch – invitations will be issued to agents, representatives of local institutions, scholarship offices education authorities and ministries 1700–2100 Exhibition open to the public Breakout presentations

Venues
Abu Dhabi
Abu Dhabi Men’s College

Dubai
Radisson Blu Hotel

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
See below for estimated freight deadlines for this event.  Please contact your chosen freight provider directly for confirmation of their deadlines.

• Sea freight: 14 December 2009
• Air freight: 23 December 2009

The participation fee does not include freight costs and these are the responsibility of the participating institution.

If you have any queries about this event, please contact the Education UK Events Helpdesk.