Update 19 November 2009:
Please note that the venue for the exhibition in Dubai has been changed from the Al Bustan Rotana Hotel to the Radisson Blu Hotel, both of which are 5* premises. The Radisson Blu Hotel is located in the heart of the business and shopping district, easily accessible for schools and colleges and offers competitive accommodation rates for exhibitors.

Although the deadline for applications has now passed, expressions of interest to participate in this event are still welcome.

We apologise for the late opening of this event. Exhibitor feedback from last year’s event indicated that exhibitors did not wish to participate again in an event supported by Najah, the state education exhibition set up following last year’s legislation prohibiting independent education exhibitions in Abu Dhabi. Therefore, another venue had to be located and this was not confirmed until the beginning of September 2009.

Key details

The participation fee includes:

• venue hire
• Dubai:
• six square metres stand, fascia board, display / storage table, two chairs, stand lighting, electrical sockets
• Abu Dhabi:
• due to space restrictions, exhibitors will be provided with a table and chairs and room for two roll-up banners
• PR campaign: advertising on Education UK and British Council websites and external education-related websites, nationwide radio stations, in English and Arabic daily newspapers and industry magazines, flyers, posters and banners in public-facing areas of British Council offices and distributed to agencies, scholarship bodies, schools, colleges and universities, mailshots sent out to Education UK database, visits to schools and higher education institutions to prepare visitors
• marketing briefing, networking lunch, wrap-around seminars, institution / school / agent visits to the exhibition, refreshments
• discounted hotel rates and advice on a variety of hotel options
• travel between selected hotels and venues.

Stand sharing is available at a premium of 20 per cent on the cost of participation.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

The participation fees stated above incorporate a 'credit crunch' contingency and are the maximum that participants will be charged. If this additional contingency is not called upon, participants will be invoiced for less than the maximum fee.

Last year, we set a target to reduce our overall exhibition costs by 12 per cent. A reduction of 17 per cent has been achieved in Abu Dhabi, as the Abu Dhabi Men’s College has offered the use of the venue free-of-charge. However, due to the inclusion of the credit crunch contingency, as well as the strength of the AED against the dollar, the cost of the Dubai event has increased by 18 per cent. We have ensured that all costs have been kept to a minimum whilst maintaining the standards and expectations of an Education UK exhibition. The following charts show the cost breakdown for the exhibition in October 2008 compared to this exhibition: Abu Dhabi (11KB GIF image); Dubai (12KB GIF image).

Target markets
Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

• English language
• GCSE, A-levels and equivalents
• Access and foundation
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• English language
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Education
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• MBA
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Market information

• United Arab Emirates market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• United Arab Emirates Partnership members can access education market intelligence on the UAE Partnership website

Draft programme
Abu Dhabi

	Date Time Activity Saturday 16 January 2010 1100 Transport from British Council recommended hotels to venue 1200–1330 Market briefing 1400–1600 One-to-one appointments for UAE Partnership members 1600–1645 Dress stands 1700–2100 Exhibition open to the public Breakout presentations 2115 Transport to British Council recommended hotels Sunday 17 January 2010 1100 Transport from British Council recommended hotels to Dubai

Dubai

	Date Time Activity Sunday 17 January 2010 1430–1600 Dress stands 1700–2100 Exhibition open to the public Breakout presentations Monday 18 January 2010 1000–1200 Exhibition open to schools / colleges / education institutions 1300–1430 Networking lunch – invitations will be issued to agents, representatives of local institutions, scholarship offices education authorities and ministries 1700–2100 Exhibition open to the public Breakout presentations

Venues
Abu Dhabi
Abu Dhabi Men’s College

Dubai
Radisson Blu Hotel

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
The deadlines for freight collection by our recommended freight handler are:

• Sea freight: 14 December 2009
• Air freight: 23 December 2009

The participation fee does not include freight costs and these are the responsibility of the participating institution.

Cancellation
Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal:

• 50 per cent of the full event cost for withdrawals received on or after 16 November 2009
• 100 per cent of the full event cost for withdrawals received on or after 7 December 2009

Notice of cancellation must be given by e-mail to educationuk.events@britishcouncil.org. You will receive a confirmation message within one week of your cancellation.

Applications
Although the deadline for applications has now passed, expressions of interest to participate in this event are still welcome.

Please complete the on-line application form. You will receive confirmation by e-mail once your application has been received.

If you wish to stand share with other institutions, this must be clearly stated on all participants' application forms in the relevant section.

All applications are subject to the Education UK exhibitions terms and conditions, which include the eligibility and selection criteria and details of when you will be informed whether your application has been accepted or rejected.

If you have any queries about this event, please contact the Education UK Events Helpdesk.