UPDATE [03/02/11]: An event report (887 kB) is now available.

Education exhibitions in Taiwan, over the last few years, have become a very important element of promotion activity in the study aboard market. Innovative approaches that reach to a wider audience play a significant role in the organisation of these events. Following a series of discussions internally and externally, as well as the approval from the Taiwan Panel, we are pleased to announce that Education UK Exhibition and European Higher Education Fair (EHEF), two key education events in Taiwan, will join up together in November this year to present European Education Fair (EEF) – the biggest education exhibition ever in Taiwan.

Being the top study destination in European Union, the UK will feature prominently in the European Education Fair, and British Council Taipei are playing an active role in the organising committee to ensure that the overall presentation of the UK pavilion is of desired quality standards. The EHEF event has expanded rapidly over the recent years and its latest exhibition successfully attracted over 16,000 visitors over two days. This year the newly formed European Education Fair is aiming for a total visitor number of 20,000 comprising of students, parents, teachers and young academics from Taipei, Taichung and Kaohsiung that are interested in overseas education.

EEF 2010 has plans for pre-event promotion activities in local university campuses, libraries and other European organisations that will take place from early summer until late autumn. The UK, as one of the participating countries, will benefit from the increased and extended profile raising opportunities. Furthermore, there will be a Taiwan-European Higher Education Conference built into the event programme in Taipei. Working with the local partner, Foundation for International Cooperation in Higher Education of Taiwan (FICHET), the Conference aims to facilitate the discussion between institutions from Taiwan and Europe on link developments. UK HE institutions that attend the Taipei leg of exhibition are all invited to take part in the Conference so as to fully utilise the programme, which will contribute to both recruitment and collaboration agenda.

We hope you will support our new approach with European Education Fair (EEF) and will enjoy the series of activities during the fair. For full details of the programme, please see below.

Key details

Please note that the second Taiwan-Europe Higher Education Conference will take place on 15 November 2010. Further information will be available from British Council Taiwan in due course.

The participation fee includes:

Benefits Exclusively to UK institutions

• Education UK branded booth decoration
  UK institutions are expected to form the largest country presence in the venue. We have managed to secure an allocation of 50% of the total number of stands in the venue exclusively for UK participants. The Education UK area will be differentiated from other European countries through Education UK branding.
  
• Market briefing
  Prior to opening of the fair, British Council will hold a briefing session in the event venue to provide the latest market updates to all UK participants. The briefing will include Taiwan PEST Analysis, UK SWOT Analysis, market characteristics, competition and opportunities for UK education providers, etc. so as to provide UK exhibitors the full picture of the overseas study trend in Taiwan.
  
• Education UK brand promotion campaign
  Along with the standard promotion of the Fair, the British Council will organise a series of Education UK brand promotion campaign through various effective local media. This will strengthen the UK’s presence in the market as well as promoting the UK’s participation to this year’s European Education Fair.  The UK campaign will take place from July to December 2010.  The campaign will have strong messaging on the quality of UK education, marketability of UK qualifications, diversity of living and studying in the UK, with an aim to further enhance the public’s awareness of Education UK and direct visitors in greater volume to the UK Pavilion in the European Fair.
  
• Separate seminar room specially for UK
  The British Council has successfully negotiated a separate seminar room to be deployed specifically for UK exhibitors to deliver topic-focused presentations. Each session will be between 30 to 45 minutes.  UK participants who would like to give presentations can directly contact the Taipei office for details and do not need to compete with other European institutions for limited seminar slots which will be only 15 to 20 minutes each.
  
• A report with UK market focus
  The post-event report from the European Fair will focus on event highlights, exhibitor feedback, promotion strategy, media coverage and overall trend of people studying in the European Union. British Council will provide an additional report to give a more in-depth analysis, including market development and internal/external influencers on the exhibition. This will be exclusively for UK participants, to facilitate better marketing planning in Taiwan.

Standard package for all exhibitors

Taipei

• Venue hire
• Stand (in Taipei venue is H 250 cm, W 300 cm, L 300 cm for the normal Stand and H 250 cm, W 200 cm, L 300 cm for the School Zone Stand), fascia board, information counter, table, four chairs and lights, needle punch carpet, two shelves, trash bucket, one 110V/5A socket.
• Basic cleaning
• Security hire
• Wireless internet access
• An English-speaking Taiwanese booth assistant for both two days (if needed)
• All PR activities to promote the fair, described as follows:
• Distribution of promotional materials, flyers and posters,
• Advertisements, media promotion,
• Website with fair information and links to the participating institutions,
• Fair brochure with information of participating institutions, each on one A5-page. The brochure will be distributed during the fair. (Additional page advertisement can be purchased.  Please find details at Edukex website)
• Reception.
• Discounted hotel rates
• Participation in 2nd Taiwan-Europe Higher Education Conference

Taichung & Kaohsiung (basic items, extra items to be confirmed)

• Venue hire
• Stand (H 250 cm, W 200 cm, L 300 cm for all stand), fascia board, information counter, chairs and lights
• All PR activities to promote the fair
• Discounted hotel rates

No stand sharing will be made available.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

If any additional equipment required (TV set, computer, projector, etc.) Please contact us directly.  We will check the availability for your request and send you the appropriate quotation.

For more details of the British Council’s Taiwan subscribers’ Scheme and how to join please contact Jas Huang, Education Promotion Officer at jas.huang@britishcouncil.org.tw.

Target markets
Taiwan has a strong focus on business related subjects, as well as applied linguistics and arts & design
Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

• English language
• GCSE, A levels and equivalents
• Access and foundation
• Applied and pure sciences
• Built and natural environment
• Computing, maths and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• Business & administrative studies
• Creative arts & design
• Education
• Languages
• Social studies
• Engineering & technology
• Biological sciences
• Computer science
• Mass communications and documentation
• Architecture, building & planning

Market information

• Taiwan market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• An event report is available for the March 2010 Education UK exhibition in Taiwan.

Programme
Draft programme
Taipei

	Date Time Activity 13 November 2010 1000 - 1200 Stand set-up and preparation 1030 - 1130 Market and Exhibition Briefing, Taipei World Trade Centre, Exhibition Hall  2 (for UK institutions only) 1130 - 1200 Lunch 1200 - 1300 Opening, Taipei World Trade Centre, Exhibition Hall 2 1300 - 1800 Exhibition, Taipei World Trade Centre, Exhibition Hall 2 1900 - 2100 Reception Party (Venue will be confirmed) 14 November 2010 1300 - 1800 Exhibition, Taipei World Trade Centre, Exhibition Hall 2 15 November 2010 1000 - 1600 2nd Taiwan-Europe Higher Education Conference

Taichung

	Date Time Activity 16 November 2010 1500 - 1600 Stand set-up and preparation 1600 - 2000 Exhibition (Venue will be confirmed)

Kaohsiung

	Date Time Activity 17 November 2010 1500 - 1600 [Stand set-up and preparation] [date] 1600 - 2000 [Exhibition (Venue will be confirmed)]

Visa requirementsVisa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
See below for estimated freight deadlines for this event.  Please contact your chosen freight provider directly for confirmation of their deadlines.

• Sea freight: 3 September 2010
• Air freight: 15 October 2010

The participation fee does not include freight costs and these are the responsibility of the participating institution.

Cancellation
Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal:

• 50 per cent of the full event cost for withdrawals received on or after 20 July 2010
• 100 per cent of the full event cost for withdrawals received on or after 31 August 2010

Notice of cancellation must be given by e-mail to educationuk.events@britishcouncil.org. You will receive a confirmation message within one week of your cancellation.

Applications

All applications are subject to the Education UK exhibitions terms and conditions, which include the eligibility and selection criteria and details of when you will be informed whether your application has been accepted or rejected.

The payment deadline is 1 September 2010.

If you have any queries about this event, please contact the Education UK Events Helpdesk.