Update 12 December 2008:
Although the deadline for applications has now passed, expressions of interest to participate in this event are still welcome.

This year’s exhibition is part of a bigger event called ACCESS: The English Language Conference and Education Exhibition. On the same dates as the exhibition, the British Council will be hosting 500 English Language professionals and academics at an international conference to discuss issues about English Language Teaching. Experts from Asia and Europe will hold plenary sessions, and we are expecting about 50 international participants.

Key details

The participation fee includes:

• venue hire
• one table and three chairs in a six square metres floor area
• marketing support before the exhibition through:
• press briefing: local media contacts will be invited for a briefing a week prior to the event
• media advertising: advertisements in leading newspapers such as the Philippine Star, Philippine Daily Inquirer and Manila Bulletin will be placed during the run-up to the exhibition date; there will also be newspaper write-ups, press releases and television interviews to promote the event
• invitations: there will be a direct mail-out campaign targeting top local schools and colleges, international organisations, such as the ADB, WHO, government agencies and international chambers and organisations
• posters and flyers: marketing and promotional materials will be distributed to all invited schools and organisations
• web site advertising: information on the exhibition will also be advertised on the Internet through the organisers' websites.
• refreshments
• marketing briefing
• a lounge are that will include two sofas with a coffee table and a display table
• discounted hotel rates.

Stand sharing is available at a premium of 20 per cent on the cost of participation.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

This year, we have set a target to reduce our overall exhibition costs by 12 per cent. Unfortunately, in comparison to the February 2007 Exhibition, we have not reached this target. This is due to the cost of venues increasing dramatically over the last two years in the Philippines, as well as more equipment being required for this exhibition, to enable the effective use of the visitor registration system.

The participation fees stated above incorporate a 'credit crunch' contingency and are the maximum that participants will be charged. If this additional contingency is not called upon, participants will be invoiced for less than the maximum fee.

Aims

In addition to the generic aims of all Education UK Exhibitions, the aims of this event are to:

• increase the profile of UK educational institutions in the Philippines
• assist participants in the development of institutional contacts and links with Philippines, both for first-time visitors to the country and for those participants who have market experience
• provide UK institutions with the opportunity to promote their institution and range of courses
• shape perceptions of the UK as a study destination, through the Education UK brand – promoting an image of the UK and education which is contemporary, multi-cultural, safe and value for money.

Target markets
Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

• Access and foundation
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• MBA
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Market information

• The Philippines market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles

Draft programme

	Date Time Activity Friday 30 January 2009 Arrive in Manila 1400–1600 General briefing Saturday 31 January 2009 1100–1300 Set-up and briefing 1300–1830 Exhibition open to the public 1400–1745 Seminars Sunday 1 February 2009 1300–1900 Exhibition open to the public 1400–1745 Seminars 1930–2000 Evaluation

Seminars
There will be eight seminar sessions arranged (four each day), which will run simultaneously with the exhibition. There will be no fees associated with delivering or attending a seminar.

University representatives are invited to deliver these seminars on our behalf, allowing them better visibility during the exhibition. Further information will be made available to participants through the Exhibitor’s Handbook. Some examples of seminar topics are: access to undergraduate courses in the UK; applying through the UCAS; MBAs in the UK.

Venue
SMX Convention Centre
Pasay City
Metro Manila

www.smxconventioncenter.com

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
The deadlines for freight collection by our recommended freight handler are:

• Air freight: 9 January 2009

Sea freight is not available for this event.

The participation fee does not include freight costs and these are the responsibility of the participating institution.

Cancellation
Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal:

• 50 per cent of the full event cost for withdrawals received on or after 5 December 2008
• 100 per cent of the full event cost for withdrawals received on or after 2 January 2009

Notice of withdrawal must be supplied in writing. If faxed, it should be followed by the original copy being sent by post.

Applications
Although the deadline for applications has now passed, expressions of interest to participate in this event are still welcome.

Please complete the on-line application form. You will receive confirmation by e-mail once your application has been received.

If you wish to stand share with other institutions, this must be clearly stated on all participants' application forms in the relevant section.

All applications are subject to the Education UK exhibitions terms and conditions, which include the eligibility and selection criteria and details of when you will be informed whether your application has been accepted or rejected.

If you have any queries about this event, please contact the Education UK Events Helpdesk.