Key details

Highlights of the event

• The participation fee has been reduced by GBP 200 in Mexico City and GBP 5 in Monterrey compared with last year.
• We aim to attract over 3000 prospective students.
• We will be implementing the Visitor registration System (VRS). This will allow exhibitors to access students' information quickly and easily through an on-line platform. The data captured can also be used for marketing purposes after the event.
• We plan to have an Employability Zone in Monterrey. The participating businesses will outline key skills that they look for in potential employees. They will also provide advice on what qualifications are needed for various roles within their organisations. We hope the Employability Zone will attract a good number of postgraduate students to the exhibition.

Cost
The participation fee includes:

• venue hire
• Exhibition, Mexico City: a three metres by three metres stand stand including fascia board, table, two chairs, light and a counter with key
• One-on-one interviews, Mexico City: two chairs, a small table and booking assistance
• Exhibition, Monterrey: a table, two chairs and room branding (there will be no stands at this venue, so stand-alone banners are strongly recommended)
• PR campaign: advertising on web, radio, newspapers, magazines, posters and flyers.
• market briefing, stand assistants, refreshments, coffee break and lunch at each venue
• discounted hotel rates.

Stand sharing is available at the exhibitions at a premium of 20 per cent on the cost of participation – stand sharing is not available for the one-on-one interviews.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

Target markets
English language and FE courses

• EFL
• Foundation courses
• English+ programmes
• Some vocational courses focused on creative industries

Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

• English language
• GCSE, A-levels and equivalents
• Access and foundation
• Applied and pure sciences
• Computing, mathematics and IT
• Engineering and technology
• Humanities
• Law
• Management, business and finance
• Social sciences and communications
• Visual and creative arts

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• English language
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• MBA
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts

Market information

• Mexico market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• Mexico Partnership members can access education market intelligence on the Mexico Partnership website
• An event report is available for the February 2009 Education UK Exhibition in Mexico

Draft programme
Mexico City

	Date Time Activity Saturday 27 February 2010 1200–1300 Exhibition inauguration (VIPs will tour the exhibition prior to the opening to the general public) 1300–1900 Exhibition open to the public Sunday 28 February 2010 1200–1800 Exhibition open to the public Monday 1 March 2010 1300–2000 One-on-one interviews

Monterrey

	Date Time Activity Tuesday 2 March 2010 1600–1615 Exhibition inauguration 1600–2100 Exhibition open to the public

Venues
Mexico City
Exhibition
Camino Real Polanco

One-on-one interviews
Camino Real Mexico

Monterrey
Camino Real Monterrey

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
The deadlines for freight collection by our recommended freight handler are:

• Sea freight: 23 December 2009
• Air freight: 29 January 2010

The participation fee does not include freight costs and these are the responsibility of the participating institution.

Cancellation
Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal:

• 50 per cent of the full event cost for withdrawals received on or after 18 December 2009
• 100 per cent of the full event cost for withdrawals received on or after 15 January 2010

Notice of cancellation must be given by e-mail to educationuk.events@britishcouncil.org. You will receive a confirmation message within one week of your cancellation.

Applications
The deadline for applications is 18 December 2009.

Please complete the on-line application form. You will receive confirmation by e-mail once your application has been received.

If you wish to stand share with other institutions, this must be clearly stated on all participants' application forms in the relevant section.

All applications are subject to the Education UK exhibitions terms and conditions, which include the eligibility and selection criteria and details of when you will be informed whether your application has been accepted or rejected.

If you have any queries about this event, please contact the Education UK Events Helpdesk.