An event report (157KB) is available.

We would like you to consider some very important issues with this event regarding planning, costs and showcasing opportunities.

For 2009, we have made a great effort to avoid clashes with other exhibitions around the world. Very early planning and date selection has allowed this event to stand alone, to avoid being held at the same time as the India and China exhibitions, which has happened in previous years.

British Council Mexico has also managed to considerably reduce the costs of both venues, despite economic fluctuations. Negotiation with suppliers and some modifications to the event has allowed colleagues in Mexico to reduce the prices without diminishing the quality and potential impact of the exhibitions. As a result, they have achieved a participation fee reduction of three per cent in Mexico City and 31 per cent in Monterrey compared to last year.

To meet institutions’ demands, we have removed the rest day between the Mexico City and Monterrey exhibitions and arranged improved schedules to reduce the time delegates are required to be in-country for the event, which will save on accommodation costs and expenses. Furthermore, we are implementing one-to-one interviews in Monterrey for the first time. In both cities, one-to-one interview arrangements will be the delegates’ responsibility.

Please be aware that this will be the only opportunity to promote your institution in Mexico before Autumn 2009. We strongly recommend that you consider that there will be no CONACyT exhibition for non-Mexican institutions and that EuroPosgrados will not be held until November 2009. These two factors leave the Education UK Exhibition as the only international exhibition available to showcase UK institutions in Mexico.

Key details

The participation fee includes:

• venue hire
• Mexico City:
• exhibition: three metres by three metres stand including facia board, table, two chairs, light, sockets and a counter with key
• one-to-one interviews: two chairs, a small table and booking assistance
• Monterrey:
• exhibition: table, two chairs and room branding (there will be no stands at this venue)
• one-to-one interviews: two chairs, a small table and booking assistance
• PR campaign: advertising on web, television, radio, newspapers, magazines, posters and flyers
• market briefing, stand assistants, refreshments, coffee break and lunch at each venue
• discounted hotel rates

Stand sharing is available at a premium of 20 per cent on the cost of participation.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

The participation fees stated above incorporate a 'credit crunch' contingency and are the maximum that participants will be charged. If this additional contingency is not called upon, participants will be invoiced for less than the maximum fee.

Aims

In addition to the generic aims of all Education UK Exhibitions, the aims of this event are to:

• set up a space for UK institutions after the event, so that they can provide personalised attention to those attendants identified as serious prospects for studying at their institution
• take advantage of the market niches created by the current increase of fees at Mexican private institutions at undergraduate and postgraduate levels in order to attract self-funded students to the UK
• promote split PhDs and joint degree agreements between UK and Mexican institutions as a positive option, in order to attract more Mexican students to the UK through a diversified scope of programmes and degrees.

Target markets
Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

• English language
• GCSE, A-levels and equivalents
• Access and foundation
• Applied and pure sciences
• Computing, mathematics and IT
• Engineering and technology
• Humanities
• Law
• Management, business and finance
• Social sciences and communications
• Visual and creative arts

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• English language
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• MBA
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts

Market information

• Mexico market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• Mexico Partnership members can access education market intelligence on the Mexico Partnership website
• An event report is available for the February 2008 Education UK Exhibition in Mexico

Draft programme
Mexico City

	Date Time Activity Saturday 28 February 2009 1200–1300 Exhibition inauguration (VIPs will tour the exhibition prior to it opening to the general public) 1300–1900 Exhibition open to the public Sunday 1 March 2009 1200–1800 Exhibition open to the public Monday 2 March 2009 1300–2000 One-on-one interviews

Monterrey

	Date Time Activity Tuesday 3 March 2009 1500–1515 Exhibition inauguration 1500–2100 Exhibition open to the public 1800–2100 One-to-one interviews

Please note that the logistics in Monterrey will be different from previous years. The exhibition room and the interviewing room are next to each other. The exhibition will remain open until 2100, but you will have the option to hold individual interviews in the other room whilst your stand is manned by a stand assistant.

Venues
Mexico City
Camino Real Mexico

Monterrey
Camino Real Monterrey

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
The deadlines for freight collection by our recommended freight handler are:

• Sea freight: 2 January 2009
• Air freight: 30 January 2009

The participation fee does not include freight costs and these are the responsibility of the participating institution.

If you have any queries about this event, please contact the Education UK Events Helpdesk.