Key details

Highlights of the event

• We aim to have a grand total of 12,000 visitors.
• We are re-introducing a trans-national education providers' section within the exhibition hall. The cost of participation is the same as for the main exhibition. Trans-national education will enhance the awareness of students' study options for those who cannot afford a full overseas education.
• We are working with student ambassadors / alumni to be involved in a pre-event prior to the exhibition. We will introduce a social media network and games to engage the primary target audience aged between 16 and 24 years.
• There will be a fully-integrated pre-exhibition advertisement campaign that reaches our primary and secondary target audiences, including:
• advertisements placed in major national edition newspapers, targeted magazines and websites
• direct mailing sent to over 100,000 targeted individuals, universities and colleges
• posters and postcards delivered to targeted schools, colleges and universities
• staff promoting the exhibition by participating in local education fairs and institutions outreach.

Cost
The participation fee includes:

• Kuala Lumpur:
• three metres by three metres stand
• overhead fascia panel with stand numbers
• carpet throughout
• one coffee table
• one lockable cabinet
• one information desk
• two folding chairs (exhibitors can request for two additional folding chairs if necessary at no added cost.)
• two easy chairs and a coffee table
• one brochure rack
• two fluorescent tube lights
• two 100 watt spot lights
• 13 amp single phase socket
• Penang:
• 2.5 metres by two metres stand (each booth of two half pieces back laminated panels and two panels on either sides of a 90 degrees straight; each panel measures one metre wide by 2.5 metres high); stands will be medium in size (only able to accommodate small geodesic / nomadic displays)
• a long table and four chairs
• Kuching:
• one 2.5 metres high panel as a backdrop (only able to accommodate small geodesic / nomadic displays)
• a long table and two chairs
• Kota Kinabalu:
• one 2.5 metres high panel as a backdrop (only able to accommodate small geodesic / nomadic displays)
• a long table and two chairs
• advertising and promotion campaign.

Stand sharing is available at a premium of 20 per cent on the cost of participation.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

We have reviewed the advertising budget for the Kuala Lumpur exhibition and are pleased to have reduced price by GBP 697. There has been a slight increase in the price of the other venues due to the exchange rate being less favourable than this time last year. In addition to this, we have worked to ensure that the budgets for advertising and printing have been divided as accurately as possible to ensure that institutions are receiving value for money across all four venues.

Target markets
Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

• GCSE, A-levels and equivalents
• Access and foundation
• Accountancy
• Actuarial Science
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• Accountancy
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• MBA
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts

Market information

• Malaysia market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• Malaysia Partnership members can access education market intelligence on the Malaysia Partnership website
• An event report is available for the March 2009 Education UK Exhibition in Malaysia

Draft programme
Kuala Lumpur

	Date Time Activity Thursday 18 March 2010 Arrive in Kuala Lumpur Friday 19 March 2010 1500–1700 Booth set-up 1830–2200 Cocktail reception hosted by the British Council for UK delegates, UK regional office staff and local education contacts Saturday 20 March 2010 0900–1230 Booth set-up 1000–1130 Market briefing 1145–1230 Booth set-up 1300–1800 Exhibition open to the public 1330–1730 Seminars Sunday 21 March 2010 1300–1800 Exhibition open to the public 1330–1730 Seminars 1800–1900 Booth tear-down Monday 22 March 2010 Travel to Penang

Penang

	Date Time Activity Monday 22 March 2010 Arrive in Penang 1600–1800 Registration and booth set-up Tuesday 23 March 2010 1000–1200 Registration and booth set-up 1300–1800 Exhibition open to the public 1330–1730 Seminars 1800–1900 Booth tear-down Wednesday 24 March 2010 Travel to Kuching

Kuching

	Date Time Activity Wednesday 24 March 2010 Arrive in Kuching Thursday 25 March 2010 1000–1230 Registration and booth set-up 1300–1800 Exhibition open to the public 1330–1730 Seminars 1800–1900 Booth tear-down Friday 26 March 2010 Travel to Kota Kinabalu

Kota Kinabalu

	Date Time Activity Friday 26 March 2010 Arrive in Kota Kinabalu Saturday 27 March 2010 1000–1200 Registration and booth set-up 1300–1800 Exhibition open to the public 1330–1730 Seminars 1800–1900 Booth tear-down

Venues
Kuala Lumpur
Kuala Lumpur Convention Centre

Penang
G Hotel

Kuching
Four Points Sheraton Hotel

Kota Kinabalu
Le Meridien Hotel

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
The deadlines for freight collection by our recommended freight handler are:

• Sea freight: 22 January 2010
• Air freight: 19 February 2010

The participation fee does not include freight costs and these are the responsibility of the participating institution.

Cancellation
Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal:

• 50 per cent of the full event cost for withdrawals received on or after 8 January 2010
• 100 per cent of the full event cost for withdrawals received on or after 5 February 2010

Notice of cancellation must be given by e-mail to educationuk.events@britishcouncil.org. You will receive a confirmation message within one week of your cancellation.

Applications
The deadline for applications is 4 December 2009.

Please complete the on-line application form. You will receive confirmation by e-mail once your application has been received.

If you wish to stand share with other institutions, this must be clearly stated on all participants' application forms in the relevant section.

All applications are subject to the Education UK exhibitions terms and conditions, which include the eligibility and selection criteria and details of when you will be informed whether your application has been accepted or rejected.

If you have any queries about this event, please contact the Education UK Events Helpdesk.