Update 31 October 2009:
Although the deadline for applications has now passed, expressions of interest to participate in this event are still welcome.

Key details

The participation fee includes:

• venue hire
• booth construction: three metres by two metres stand with white panels (one metre by 0.25 metres), six spot lights and an open grid ceiling, a table with two chairs and wiring for computers
• PR campaign:
• announcement on the British Council Kuwait website six weeks before the event
• event announcement through our partners' websites
• press conference one or two days before the event
• advertisement in local English and Arabic newspapers
• one full-colour page in Dispatch magazine
• one hour radio sponsorship in Arabic and English
• one building banner to be hung at the British Council premises
• 600 posters, 15,000 EDUKEX flyers and 2,000 event guide books to be distributed to our T1, T2 and T3 contacts
• display of two EDUKEX roll-up stands with the date of the event and venue name and flyers at the British Council premises eight weeks before the event
• display of eight EDUKEX roll-up stands with the date of the event and venue name at the venue two days before the event
• television interview with the British Council Director two days before the event
• distribution of our promotion items, such as notepads and pens, to our visitors during the event
• flyers to be distributed to local schools and scholarship providers
• tea/coffee will available for the exhibitors on both days
• school counsellors and licensed agents will be invited to a networking lunch on day on
• discounted hotel rates for all delegates with free airport pick up/drop-off service.

Stand sharing is available at a premium of 20 per cent on the cost of participation.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

The participation fees stated above incorporate a 'credit crunch' contingency and are the maximum that participants will be charged. If this additional contingency is not called upon, participants will be invoiced for less than the maximum fee.

Due to the current economic climate and the additional credit crunch contingency, we have been unable to reduce our exhibition costs compared to January 2009 (Partnership members: GBP 1,315; all other institutions: GBP 2,630). We have, however, ensured that all costs have been kept to a minimum whilst maintaining the standards and expectations of an Education UK exhibition.

Target markets
Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

• English language
• GCSE, A-levels and equivalents
• Access and foundation
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• English language
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• MBA
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts

Market information

• Kuwait market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• An event report is available for the January 2009 Education UK Exhibition in Kuwait

Draft programme

	Date Time Activity Tuesday 19 January 2010 Arrive in Kuwait City 1930 Reception at British Council Director’s house in Mishref for UK delegates, a few local contacts and British Council staff Wednesday 20 January 2010 0830–0930 Stand dressing 0930–1030 Briefing by British Council Kuwait 1030–1100 Coffee break 1100–1230 Lunch forum with key contacts consisting of three short presentations, discussion, Q&A 1230 Lunch 1700–2100 Exhibition open to the public 1730 Opening ceremony with the Minister of Education and the British Ambassador Thursday 21 January 2010 0930–1230 Schools group visit and exhibition open to the public (tbc) 1700–2100 Exhibition open to the public

Venue
Crowne Plaza Hotel
Kuwait City

Visa requirements
Visas are required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit. Where visas need to be obtained, it is the responsibility of the applicant institution to follow the correct procedures. For more information, please refer to the Kuwait Embassy in the UK, the Home Office, or the British Embassy in Kuwait. Alternatively, the Sheraton Kuwait Hotel can arrange visas for you if notified four weeks before the event at the time of booking.

Freight
The deadlines for freight collection by our recommended freight handler are:

• Air freight: 18 December 2009

Sea freight is not available for this event.

The participation fee does not include freight costs and these are the responsibility of the participating institution.

Cancellation
Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal:

• 50 per cent of the full event cost for withdrawals received on or after 9 November 2009
• 100 per cent of the full event cost for withdrawals received on or after 7 December 2009

Notice of cancellation must be given by e-mail to educationuk.events@britishcouncil.org. You will receive a confirmation message within one week of your cancellation.

Applications
Although the deadline for applications has now passed, expressions of interest to participate in this event are still welcome.

Please complete the on-line application form. You will receive confirmation by e-mail once your application has been received.

If you wish to stand share with other institutions, this must be clearly stated on all participants' application forms in the relevant section.

All applications are subject to the Education UK exhibitions terms and conditions, which include the eligibility and selection criteria and details of when you will be informed whether your application has been accepted or rejected.

If you have any queries about this event, please contact the Education UK Events Helpdesk.