An event report (450KB) is available.

Key details

The participation fee includes:

• venue hire
• 3 metres by 2 metres stand with white panels (1 metre by 0.25 metres), fascia board, table with two chairs, six spot lights and open grid ceiling, sockets and wiring for computers
• PR campaign:
• press conference at the British Embassy two days before the event
• advertising on the regional British Council website
• local television interview five days before the event
• radio interview prior to the event, and radio announcements (via sponsorship programmes) during the two days of the event
• newspapers in Arabic and English, advertising before the event, and covering the opening ceremony
• magazine articles (one or two)
• street banners, one at the British Council premises from two weeks prior to the event and another at the event venue during the two days of the event
• flyers and posters distributed at schools, local universities and colleges
• roll-up stands advertising the event, used at British Council premises and at other local exhibitions in which we participate in the period leading up to our event
• market briefing, refreshments, lunch on first day, schools and agents invited to lunch forum and the exhibition, stand assistance in the form of alumni available at a stand (Kuwait Association for British Alumni) in order to help with translation or other assistance, as needed
• discounted hotel rates, airport transfers, free high speed Internet access in all guest rooms and in the exhibition hall.

Stand sharing is available at a premium of 20 per cent on the cost of participation.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

This year, we have set a target to reduce our overall exhibition costs by 12 per cent. However, the total exhibition costs in Kuwait have risen by 44 per cent. The principal reason for the cost increase is the 20 per cent inflation rate in Kuwait. It has also been necessary to move the exhibition to a new venue, which has increased costs, as the previous venue has been booked by the Kuwaiti government.

Target markets
Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

• English language
• GCSE, A-levels and equivalents
• Access and foundation
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• English language
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• MBA
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Market information

• Kuwait market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• An event report is available for the December 2007 Education UK Exhibition in Kuwait

Draft programmeDraft programmeDraft programme

	Date Time Activity Tuesday 20 January 2009 Arrive in Kuwait Wednesday 21 January 2009 0800–0900 Stand / booth dressing 0915–1000 Market briefing and Q&A with Director British Council Kuwait and Education Team 1030–1130 Lunch forum with key contacts and education professionals, consisting of short presentations by representatives from important local institutions 1130–1215 Q&A and discussion 1215–1245 Open time for networking 1300–1400 Lunch 1600–2100 Exhibition open to the public 1730 Opening ceremony by Minister of Education and Higher Education, and HM British Ambassador to Kuwait Thursday 22 January 2009 0900–1230 Exhibition open to the public plus schools group visits, or open time for institutions’ individual appointments with the public, institutions’ introductory presentations to the public, or free time for external visits 1600–2100 Exhibition open to the public 2130 Dinner

Venue
Crowne Plaza
Kuwait City

Visa requirements
Visas are required for UK passport holders. Visas can be obtained on arrival at Kuwait Airport for UK passport holders and a few other nationalities. However, it is strongly recommended that all guests, regardless of their nationality, obtain their visas in advance through the hotel (the 5* hotel will provide this service), as this will avoid long delays and queues at the airport. It is the responsibility of the applicant institution to follow the correct procedures. For more information, please refer to your nearest Kuwait Embassy, the Home Office, or the British Embassy in Kuwait.

Freight
The deadlines for freight collection by our recommended freight handler are:

• Air freight: 23 December 2008

Sea freight is not available for this event.

The participation fee does not include freight costs and these are the responsibility of the participating institution.

If you have any queries about this event, please contact the Education UK Events Helpdesk.