An event report (296KB) is available.

The Korea Student Fair held at the COEX Korea Exhibition Centre is the largest of its kind in Korea, both in terms of visitor numbers and number of participants. The target audience for the fair includes parents and families of young children interested in an overseas school education. The last exhibition, held in March 2008, attracted around 30,000 visitors and 15 per cent of them said that they were specifically interested in early study abroad options.

The British Council was represented at the Fair in 2008. and in 2009 is taking out a dedicated, strategically placed area to create a boarding school zone to take advantage of this interest.

Key details

The participation fee includes:

• ‘get to know you’ session with 24 British Council trained agents (18 agencies have expressed interest to work with UK schools)
• networking lunch with the above agents
• introduction to opportunities to establish British schools in Korea
• Individual stand in the ‘British School Zone’ of the COEX Fair for two days (including stand, facia board and lettering, table, four chairs)
• targeted marketing and publicity campaign
• listing in COEX Fair official directory and website
• market briefing from the British Council
• arrangement of a local secondary school visit
• dedicated British Council staff member accompanying the mission from the UK
• recommendations for hotels and local transport.

Stand sharing is available at a premium of 20 per cent on the cost of participation.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

This event is a pilot and the participation fee does not include staff costs or additional publicity costs incurred by the British Council.

The minimum number of participants to make this event viable is ten. In case of under-subscription, we regret that the event will not go ahead.

Target markets

• Students – areas of market demand include:
• GCSE leading to A-level
• small market for A-level
• study abroad programme (for upper primary level, i.e. aged 9 to 11)
• pre-GCSE courses, aged 13 to 14
• international study centre
• Education agents
• Local contacts for trans-national education opportunities

Market information

• Korea market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles

Programme

	Date Time Activity Friday 20 March 2009 0930–1015 Market briefing by the British Council 1030–1230 Individual meetings with British Council trained agents (British Council Korea will set up an on-line booking system and open it to agents to book a 15 minute slot for each individual meeting with participating schools) 1230–1330 Lunch 1330–1700 Visit to a local middle school (two hour round trip, British Council Korea will provide transportation) 1800–2030 VIP event: ‘Get to know you’ session with parents – brief introduction of schools participating for ten minutes per school. a dinner reception will follow. Each school is required to prepare a five to six minute presentation with some nice visuals. Each presentation should not exceed ten minutes including interpretation (an interpreter will be hired). Please bring 30 to 40 copies of thin leaflets / brochures for parents. Saturday 21 March 2009 0930–1100 Dress exhibition stands 1100–1800 Exhibition open to the public evening Free for one-to-one meetings with agents and other contacts, interviews with parents and students, etc. Sunday 22 March 2009 1100–1800 Exhibition open to the public 1830 Dismantle stands evening Free for one-to-one meetings with agents and other contacts, interviews with parents and students, etc.

The schools mission will finish on 22 March 2009. The Education UK team recommends that when making travel plans, you allocate at least one extra day in Korea in order to continue networking with agents or to maximise your time in this key market.

Venue
COEX Korea Exhibition Centre
Seoul

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
The deadlines for freight collection by our recommended freight handler are:

• Sea freight: 23 January 2009
• Air freight: 27 February 2009

The participation fee does not include freight costs and these are the responsibility of the participating institution.

If you have any queries about this event, please contact the Education UK Events Helpdesk.