An event report (122KB) is available.

World-famous UK-based shoe designer, Professor Jimmy Choo OBE, will attend this year's event in Tokyo and Osaka as an ambassador of UK education. He will bring 12 pairs of shoes to the Exhibitions. Jimmy Choo's presence will contribute to raising the profile of UK creative education and career opportunities in the creative industries.

As you may have noticed, the price to attend this year's exhibition has remained the same as last year. In terms of local currency, we have made significant cost reductions, however, given the devaluation of the Yen against the Pound (JPY 206 to GBP 1), this cost reduction has not been passed on directly to exhibitors. In order to help reduce the overall costs and following on from feedback at last year's exhibition, we have reduced the time period so that both the Tokyo and Osaka event take place on the same weekend.

Key details

The participation fee includes:

• venue hire
• Toyko:
• table, 1.98 metres wide by 0.495 metres deep
• back panel, 1.98 metres wide by 2.4 metres high
• three chairs
• see the details of the booth dimensions (117KB) and concept art (97KB JPEG image) for more information
• Osaka:
• table, 1.8 metres wide by 0.45 metres deep
• back panel, 2.25 metres wide by 2.1 metres high
• six chairs
• additional room and equipment hire
• PR campaign: advertising on web, newspapers, magazines, street banners, flyers, e-mail shots, other
• marketing briefing, reception, institutional/school/agent visits, British Council appointed stand assistants, refreshments, other
• travel between selected hotels and venues
• freight between the Tokyo venue and the Osaka venue.

Stand sharing will be made available at a premium of twenty per cent on the stand costs.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

Target markets
Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

• English language
• GCSE, A-levels and equivalents
• Access and foundation
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Humanities
• Law
• Management, business and finance
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• English language
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Humanities
• Law
• Management, business and finance
• MBA
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Market information

• Japan market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• Japan Partnership members can access education market intelligence on the Japan Partnership website
• An event report is available for the October 2007 Education UK Exhibition in Japan

Programme
Tokyo

	Date Time Activity Friday 17 October 2008 0930–1200 Japan Partnership meeting 1200–1300 Lunch for Japan Partnership meeting participants 1300–1500 Briefing (market update and administration) 1500–1800 Meeting with Japanese universities, agents and schools 1800–2000 Reception Saturday 18 October 2008 1100–1700 Exhibition

Osaka

	Date Time Activity Sunday 19 October 2008 1300–1800 Exhibition

Proposed additional activities
Meetings with Japanese representatives

1. Agents (Tokyo only): Educational agents, looking for partner institutions in the UK, will be invited and brief profiles of participating agents will be prepared for this meeting.
2. Japanese institutions (Tokyo only): We will hold an informal meeting session in collaboration with the Japan Network for International Education (JAFSA). JAFSA is the largest network of international educational exchange specialists in Japan. They have some 200 corporate members and 400 individual members. Most of the corporate members are universities. JAFSA member institutions interested in links with UK institutions will be invited to this session. JAFSA will prepare some information material, including brief profiles of the participating JAFSA member institutions.
3. Career advisers from Japanese high schools and international schools (Tokyo only): Career advisers from local high schools and international schools will be invited and they will be able to exchange information with the UK participants about the interests and needs of high school and international school students in Japan and recent developments in UK higher education.

Representatives from these groups will each be given a table and UK representatives will be free to circulate and talk to those with whom they are interested in working.

All of the above participants will be invited to a reception which will be held following the meetings. Representatives from vocational colleges, Japanese high schools and journalists will also be invited to this reception.

Venues
Tokyo
Tokyo International Forum

Osaka
Umeda Sky Building

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
See below for estimated freight deadlines for this event.  Please contact your chosen freight provider directly for confirmation of their deadlines.

• Sea freight: 8 August 2008
• Air freight: 19 September 2008

The participation fee does not include freight costs and these are the responsibility of the participating institution.

If you have any queries about this event, please contact the Education UK Events Helpdesk.