Update 13 November 2009:
The exhibitor handbook for this event has been distributed to all confirmed participants.

Although the deadline for applications has now passed, expressions of interest to participate in this event are still welcome.

Key details

The participation fee includes:

• venue hire
• a choice of 9, 12 or 15 square metres stands, facia board, tables, chairs, lights and socket
• PR campaign: press releases and press invitations, advertising on local websites, printed advertisements in local newspapers, posters and leaflets to be sent to local secondary schools, event announcement in British Council monthly newsletter to 20,000 registered members and front-of-house promotion
• market briefing and event management update
• discounted hotel rates.

Stand sharing is available at a premium of 20 per cent on the cost of participation.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

The participation fees stated above incorporate a 'credit crunch' contingency and are the maximum that participants will be charged. If this additional contingency is not called upon, participants will be invoiced for less than the maximum fee.

For this exhibition, we have reduced our exhibition costs against the previous exhibition by 2.6 per cent.

TNE Zone
The exhibition will feature a trans-national education (TNE) zone for local providers of UK programmes taught in Hong Kong and the region. This follows from the success of the pilot TNE Zone in February 2009. Only courses that are fully-accredited in the UK will be promoted in this zone. Invitations will be sent to locally-registered providers in due course. If your institution is offering programmes in Hong Kong and wishes them to be featured in this event, please encourage your partner institution to look out for the invitation. Space will be limited to a maximum of ten nine square metres stands. For more information about our TNE services, please contact Juhanie Cheung, Education Manager, British Council Hong Kong.

Target markets
Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

• English language
• GCSE, A-levels and equivalents
• Access and foundation
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• English language
• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• MBA
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Market information

• Hong Kong market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• Hong Kong Partnership members can access education market intelligence on the Hong Kong Partnership website
• An event report is available for the February 2009 Education UK Exhibition  in Hong Kong

Draft programme

	Date Time Activity Friday 29 January 2010 1400–1700 Hong Kong Partnership meeting 1700–1900 Dress booths Saturday 30 January 2010 1000–1200 Dress booths 1030–1200 Exhibitors' briefing 1300–1900 Exhibition open to the public Sunday 31 January 2010 1300–1900 Exhibition open to the public 1900–2000 Dismantle booths 1915–1945 Debriefing

Venue
Hall 1E
Hong Kong Convention and Exhibition Centre
1 Harbour Road
Wanchai

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
The deadlines for freight collection by our recommended freight handler are:

• Sea freight: 10 December 2009
• Air freight: 13 January 2010

The participation fee does not include freight costs and these are the responsibility of the participating institution.

Cancellation
Cancellation fees will be charged for withdrawal from this event, as of the date of receipt of notice of withdrawal:

• 50 per cent of the full event cost for withdrawals received on or after 16 November 2009
• 100 per cent of the full event cost for withdrawals received on or after 14 December 2009

Notice of cancellation must be given by e-mail to educationuk.events@britishcouncil.org. You will receive a confirmation message within one week of your cancellation.

Applications
Although the deadline for applications has now passed, expressions of interest to participate in this event are still welcome.

Please complete the on-line application form. You will receive confirmation by e-mail once your application has been received.

If you wish to stand share with other institutions, this must be clearly stated on all participants' application forms in the relevant section.

All applications are subject to the Education UK exhibitions terms and conditions, which include the eligibility and selection criteria and details of when you will be informed whether your application has been accepted or rejected.

If you have any queries about this event, please contact the Education UK Events Helpdesk.