An event report (271KB) is available.

After conducting market research, we have identified a more focused approach to promoting UK education in Brazil - the postgraduate niche markets. The first Education UK Postgraduate Week in Brazil will provide institutions with:

• shorter, more focused visits;
• minimum cost;
• quality audience instead of quantity.

Unfortunately, the dates of this event coincide with those in Argentina and Chile. The Education UK team in Brazil tried different dates, but because of national holidays and venue availability, the first week of October was the only viable option. Brazil confirmed its dates before Argentina and Chile, but because these exhibitions are not organised directly by the British Council, we were unable to alter them. We are working with Argentina and Chile to organise brochure/poster exhibitions, so institutions can participate in all events.

Key details

The participation fee includes:

• venue hire (British Council premises);
• table, four chairs (two at each side);
• room for one-to-one interviews on specific times;
• PR campaign: advertising on web, newspapers/magazines, flyers, e-mail marketing;
• marketing briefing, brunch, cocktail, stand assistants, refreshments;
• discounted hotel rates, local transport.

Stand sharing will be made available at a premium of twenty per cent on the stand costs.

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

Target markets
Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• Applied and pure sciences
• Built and natural environment
• Computing, mathematics and IT
• Engineering and technology
• Health and medicine
• Humanities
• Law
• Management, business and finance
• MBA
• Social sciences and communications
• Sport, leisure, hospitality and tourism
• Visual and creative arts
• Learning at a distance

Higher Education institutions will be able to promote their undergraduate and English programs on their tables, if they want to.

Market information

• Brazil market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• Brazil Partnership members can access education market intelligence on the Brazil Partnership website

Programme (draft)
Rio de Janeiro

	Date Time Activity Wednesday 3 October 2007 0930-1100 Welcome and market briefing with Rio de Janeiro team 1100-1300 Networking brunch with agents and institutions 1330-1730 Universities group 1: Live Chat afternoon (50 minutes each institution) 1700-2200 Postgraduate exhibition Thursday 4 October 2007 1330-1730 Universities group 2: Live Chat afternoon (50 minutes each institution) 1700-2200 Postgraduate exhibition

Sao Paulo

	Date Time Activity Friday 5 October 2007 1400-1600 Brazil Partnership meeting 1600-1730 Welcome and market briefing with Sao Paulo team 1830-2030 Networking cocktail with agents and institutions Saturday 6 October 2007 1400-2000 Postgraduate exhibition Presentations by institutions at Auditorium, scheduled by Education UK team Individual or group interviews with students or contacts at the British Council Sunday 7 October 2007 1400-2000 Postgraduate exhibition Presentations by institutions at Auditorium, scheduled by Education UK team Individual or group interviews with students or contacts at the British Council

• The program covers only the main events in Rio de Janeiro and Sao Paulo. The Brazil team will be happy to help institutions that want to build a customised calendar visiting other cities or liaising with local contacts.
• On the mornings of 4 and 5 October 2007, the Rio de Janeiro office will be available for one-to-one interviews scheduled with students met at the event on the previous night. The same will happen in Sao Paulo on 7 October 2007.
• Institutions will previously elect whether to hold an on-line Live Chat session to all of Brazil in one of the afternoons at the Rio de Janeiro event. More details will be given in the event handbook.
• Institutions' presentations will be attended by students pre-registered and filtered by the British Council, so that each institution interacts with an audience compatible with its strengths and strategy.
• Presentations in Sao Paulo will be webcast live to the whole country and later made available on the web so that students can watch them.
• A few weeks before the actual event, on-line presentations will be available for students on the British Council’s website, preparing them to meet the institutions. General themes like postgraduate courses, Chevening, English & IELTS and studying in the UK will be explored, so that during the Postgraduate Week, the pre-registered students feel prepared for a higher level of discussion with UK representatives.

Venues
Rio de Janeiro
British Council
Rua Jardim Botânico
518 / 1 andar
Jardim Botanico

Sao Paulo
British Council
Centro Brasileiro Britânico
Rua Ferreira Araújo
741 / 3° andar
Pinheiros

Visa requirements
Visas are not required for UK passport holders. Other passport holders should check with their travel agent or contact the Consulate or Embassy of the country they plan to visit.

Freight
See below for estimated freight deadlines for this event.  Please contact your chosen freight provider directly for confirmation of their deadlines.

• Sea freight: 24 August 2007
• Air freight: 7 September 2007

The participation fee does not include freight costs and these are the responsibility of the participating institution.

If you have any queries about this event, please contact the Education UK Events Helpdesk