An event report (55KB) is available.

Since 2005, we have been working as a consortium with DAAD, CampusFrance / the French Embassy in Argentina and the Spanish Embassy in Argentina, with the political and financial endorsement of the European Union Delegation in Argentina. We organise activities that promote studies in Europe, actively create links between Argentina and Europe, work closely with national universities, and target key contacts.

In 2006 and 2007, we organised EuroPosgrados, the most prestigious European education exhibition in Argentina, which, every year, receives an audience of 8,000 to 10,000 people. Another edition of EuroPosgrados is currently being planned for May 2009. EuroPosgrados has the endorsement of the National Ministry of Education.

In 2008, the British Council – along with the other organisations in the consortium – has decided to change the profile of our work in Argentina, in order to raise the visibility of European universities at a lower cost, and with higher impact outside Buenos Aires. We have decided to visit the national universities in the provinces. Each visit will combine a one-day poster / brochure exhibition at the university’s hall, with talks to students about undergraduate and postgraduate studies in the UK. These visits have the total support of the national universities.

The programme of these visits will include:

• National University of Cuyo (UNCuyo): founded in 1939, currently has approximately 38,000 students enrolled
• National University of Córdoba (UNC): founded in 1613, currently has approximately 114,000 students enrolled
• National University of Rosario (UNR): founded in 1968, currently has approximately 76,000 students enrolled

This brochure / poster model is designed to enable those that have already been operating in the market to enhance their profile and for new-comers to the market to test the market potential before investing in a more expensive promotional visit. The fact that the exhibition is held in each national university and has the total endorsement of the institution – which will include internal promotion – means that a large number of students will attend. We will also promote the event externally.

This brochure / poster display exhibition in the provinces offers UK institutions an extremely low cost promotional opportunity in Argentina, without the necessity to send a representative to the exhibition. British Council staff will oversee the institutions displays and collect student registration details to forward to the participating institutions. The cost is therefore for an exclusive promotional display space at each venue only. At previous events, institutions have made effective use of alumni and or exchange students in-country to assist in raising their profile at the events.

Key details

The participation fee includes:

• venue hire
• 2 square metres stand, fascia board, table, two chairs, lights, sockets
• PR campaign: still to be finalised, but will include press conference, advertising on web, cable television, radio, newspapers, professional magazines, street banners, flyers at universities
• stand assistants, who can be fully briefed by each institution by telephone
• storage and handling of promotional materials
• institutional banner (if required).

Please note that the participation fee does not include international or domestic travel, accommodation, subsistence or freight, except where stated.

Aims

In addition to the generic aims of all Education UK Exhibitions, the aim of this event is to target prospective students outside of Buenos Aires.

Target markets
Undergraduate and pre-university subject chapters
Specifically the following key subject areas:

• Law
• Management, business and finance
• Visual and creative arts
• Learning at a distance

Postgraduate and MBA subject chapters
Specifically the following key subject areas:

• English language
• Applied and pure sciences
• Computing, mathematics and IT
• Health and medicine
• Humanities
• Law
• Management, business and finance
• MBA
• Social sciences and communications
• Visual and creative arts
• Learning at a distance

There is also a market for English language courses.

Market information

• Argentina market introduction
• Partnership members can access more detailed education market intelligence, including international student data and country profiles
• An event report is available for the October 2007 EuroPosgrados in Argentina

Programme
Mendoza

	Date Time Activity Wednesday 13 August 2008 afternoon British Council to set up stands tbc British Council to meet with local education providers tbc British Council to meet with local journalists Thursday 14 August 2008 0900–1800 Brochure / poster display exhibition tbc British Council / alumni to give one hour talk to students

Córdoba

	Date Time Activity Wednesday 17 September 2008 afternoon British Council to set up stands tbc British Council to meet with local education providers tbc British Council to meet with local journalists Thursday 18 September 2008 0900–1800 Brochure / poster display exhibition tbc British Council / alumni to give one hour talk to students

Santa Fe

	Date Time Activity Monday 6 October 2008 afternoon British Council to set up stands tbc British Council to meet with local education providers tbc British Council to meet with local journalists Tuesday 7 October 2008 0900–1800 Brochure / poster display exhibition tbc British Council / alumni to give one hour talk to students

Venues
Mendoza
National University of Cuyo

Córdoba
National University of Córdoba

Santa Fe
National University of Rosario

Freight
All freight must arrive at the British Council office in Buenos Aires by 1 August 2008.

Please note that if several boxes arrive, they are usually stopped at customs and it is costly to release them. British Council Argentina cannot cover these costs.

The deadlines for freight collection by our recommended freight handler are:

• Air freight: 1 July 2008

Sea freight is not available for this event.

The participation fee does not include freight costs and these are the responsibility of the participating institution.

Material printed in-country
For institutions choosing to print their materials in Argentina, the British Council will produce brochures / posters amounting to GBP 500. The number of printed materials will depend on the type and size of brochure. For example, 100 copies of an A4 six-page coloured brochure costs GBP 50.

Institutions must specify if they want to produce other materials, such as CD-ROMs and pen drives. The estimated cost per pen drive is GBP 10 (1 GB, logo and slogan printed in two colours on both sides)and for CD-ROMs is GBP 1 (slim case).

All template files must be sent by e-mail to ignacio.aguilo@britishcouncil.org.ar or on CD-ROM by post to:

Ignacio Aguiló
British Council
Marcelo T. de Alvear 590
C1058AAF – Ciudad de Buenos Aires
Argentina

The templates must arrive by 20 June 2008.

For more information, please contact Ignacio Aguilo.

If you have any queries about this event, please contact the Education UK Events Helpdesk.