Education UK publications are an ideal marketing tool for UK institutions targeting international students.

Research amongst students and agents (Synovate, Education UK In Market Material Testing Research 2008) shows that print is still an important media for international students and their influencers.

Students use our guides to verify information provided by agents, keep their parents informed, and for home reading and checking procedures.

			'The quality of the materials serves to add to the level of trust that can be placed in them – a show of sincerity, conveying authority, and inspiring confidence.'
			'Both students and agents see the printed materials acting as a bridge to further more detailed sources available on-line.'

The print portfolio
Two hundred thousand copies of our print publications are distributed in over 80 countries each year:

• 30 per cent issued directly to students
• 70 seventy per cent distributed via intermediaries (target schools, colleges, universities, agencies).

Each year we publish two Guides to UK education:

			Guide to UK Education; Undergraduate and pre-university (3.6MB): a comprehensive guide for prospective students providing information about English language courses, undergraduate and pre-university courses in the UK.
			Guide to UK Education; Postgraduate and MBA (3.6MB): provides information on postgraduate and MBA courses in the UK.

We also publish the following magazines:

			Club UK (3MB): a lifestyle magazine aiming to attract students aged between 16 and 24. Two issues of Club UK are printed annually to satisfy reader requirements at different stages of the customer journey: a summer issue containing serious features relating to UK education, but with a focus on being a student in the UK (lifestyle, diversity, what’s on, offers, events, popular culture, etc.); and a winter issue that leads with information on why to chose the UK, application processes, subject areas, study levels, employability, etc. Currently India and China also offer country-specific editions of Club UK containing features of specific interest to local students.
			Postgraduate UK (384KB): primarily aimed at an audience of international academics, graduates and education policy makers, Postgraduate UK profiles UK excellence at this level.

Our print products integrate fully with the new Education UK website and individual institution sites, directing readers to more detailed information and search availability on-line.

To find out more details about the publications and how to profile and advertise your institution in them, please contact the Education UK Marketing team.