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| The Education UK brand is how we distinguish the UK education offer from those of our competitors. The brand represents a recognisable personality for UK education through its visual appearance and the messages it communicates, and in this way it works to build strong emotional connections with students, institutions and partners across a range of educational activity. |
| The Education UK brand has been developed using insights from people who manage the brand internationally, through semiotic analysis, and consultation with its target audiences. |
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| By using the Education UK logo on your communications to international audiences and by offering products, services and experiences that demonstrate the values of the Education UK brand. |
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| Why does the British Council manage the Education UK brand? |
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