We aim to:

			position the British Council in a supporting role for quality agents.
			build agent capacity to work on behalf of UK education.
			develop the role of your customer as marketing partners.
			increase the number, effectiveness and quality of agents working on behalf of UK providers

In the UK: we encourage the use of agents amongst UK education providers and aims to develop a wider acceptance and understanding of the role and value of agents in student recruitment.

In our network of country offices: our main priority is to develop student information. We do this through running agent certificated training programmes. In newer markets, where agent activity is at an early stage, we focus on increasing the numbers of agents working on behalf of UK providers.

Background information
In 2001, we commissioned a report to clarify where the British Council could position itself when working with agents in the recruitment of international students.

In-depth agent market reviews were undertaken in China, India and Japan to understood more fully the variety of roles agents have in different countries.

For more information, read the Developing the UK's international education agents report (179KB).