Background
- The global economy will undergo a structural transformation in the 21st Century. Based on the theoretical research made by the economist John Howkins, the Blair Administration was the first to coin the concept of “creative industry”. Immediately after that, creative industry became the pillar of knowledge economy. The governments and academia of various countries have attached great importance to the development and theoretical research of creative industry.
- The Chinese Government is striving to develop its creative industry. This emerging industry has already enlivened relevant employment markets. In response to the government’s strategy on developing the creative industry, more and more Chinese universities have opened relevant schools, departments or courses.
- UK’s creative industry has been always in a leading position in the world, and many universities are taking the lead in creative education. More and more Chinese undergraduate students choose to continue their education in creative industry related areas in the UK.
- Under such background, this programme is designed to focus on Creative Media Industry and to promote the higher education collaboration, joint research and dialogues in this important area under creative industry between Chinese and UK universities.
Organizers
- British Council China (operated as Cultural and Education Section of British Embassy in China)
- The School of Communication and Design, Sun Yat-Sen University
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Objectives
- Universities: Through this cooperative programme, universities in China and UK will have better understanding of each other, especially in the area of creative entrepreneurship and new media education so as to facilitate further educational cooperation.tional collaborative events. The winners will also have the chance to visit the other country together with university teachers, to further understand the development status in relevant fields of the universities and enterprises in the other country.
- Students: Through participating in the micro video contest, the university students in China and the UK will gain more practical experiences in both new media and international collaborative events. The winners will also have the chance to visit the other country together with university teachers, to further understand the development status in relevant fields of the universities and enterprises in the other country.
Activities
Activity I: Cool Olympic - Sino-UK University Students' Competition on Micro Videos Production
Activity II：Sino-UK Higher Education Symposium on Creative Media Industry
Event III: Visit to UK by Chinese University Delegation
Activity I: Cool Olympic - Sino-UK University Students' Competition on Micro Videos Production
The two British winners will participate in the one-week Sino-UK Higher Education Symposium on Creative Industry and relevant visits in China in October 2012 for free (including international travel and China accommodation); while the two Chinese winners will join the Chinese university delegation and pay a one-week visit to the UK in March 2012 for free.
For details, please refer to: http://tv.sohu.com/s2012/kuaoyun/index.shtml
Activity II：Sino-UK Higher Education Symposium on Creative Media Industry
City:Guangzhou and Nanjing, China
Time:12-17 November 2012
Main Topics:
- Study of the development trends of creative media industries in China and the UK
- Higher education on creative media industries and potential cooperative opportunities among universities in both countries
- Creative media industry related policies in UK and China
- New media communication and marketing
Event III: Visit to UK by Chinese University Delegation
In order to strengthen the relationship and further explore the opportunities for international cooperation, the Chinese universities participating in the first two events will pay a visit to the participating British universities in March 2013. It is hoped that some substantial cooperation may be established through this visit.
