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London, 22 September 2006, Paula Dib, a young Brazilian designer who uses design to generate income and self-esteem in under-developed communities in rural Brazil has seen off competition from nine others to win the British Council’s prestigious 2006 International Young Design Entrepreneur of the Year award.
The panel of judges were impressed by Paula's extraordinary ability to present a coherent and distinctive argument relating design, society and ecology. The British Council’s Head of Architecture & Design and chair of the 2006 jury said: Paula's witty slogan We do More with Less succinctly captures her unique combination of realism and idealism.
The award, a unique typographic composition by the acclaimed graphic design duo, Kerr/Noble, was presented to Paula by one of Britain’s leading design entrepreneurs and Creative Director of Artek, Tom Dixon. The 29 year-old will receive a financial prize of £7,500 to be spent on a design project delivered in partnership with the British Council in Brazil and a stand at 100% Design 2007, London’s contemporary design exhibition now in its twelfth year.
Paula's Sao Paulo-based company - Trans.forma - provides consultancy in the areas of sustainable design and development work with communities of craft workers. As part of part of the Productive Community Project, Trans.forma worked with one of Brazil’s biggest paper and cellulose producers to develop craft design and production in communities living near huge eucalyptus forest plantations in south Brazil.
Paula sought to show the communities how eucalyptus residues could be an economic resource by helping them adopt low-cost products and techniques. The project has been replicated in other communities in Brazil.
The International Young Design Entrepreneur of the Year Award is part of a programme of British Council awards that recognise the importance of creative entrepreneurs in a sustainable and competitive economy.
The award was judged this year by Emily Campbell, Head of Design, British Council; Ian Rudge, Brand Director, 100% Design; Jeremy Myerson, Director of Innovation, Royal College of Art; and Nicole Bellamy, Director, Projects Art Consultancy.
The winner of the inaugural 2005 IYDEY award, Lanre Lawal was the final member of the Jury to decide the winner. A graphic designer and filmmaker from Lagos, Nigeria, he is exhibiting at 100% Design as part of his prize, presenting a range of furniture products he has recently designed – an exciting new career direction. |
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