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Sebastien Noel(Trokia)
Founded in 2003 by Conny Freyer, Eva Rucki and Sebastien Noel, this multi-disciplinary art and design practice draws on its members’ multi-disciplinary backgrounds in product and communication design to focus on the cross-contamination of arts and design disciplines to develop projects both engaging and demanding to the user, where design and information never stray far from each other. Working on both self-initiated and commissioned projects, their development processes are born out of a mutual love for simplicity, playfulness and an essential desire for provocation. They believe that design should be envisaged in the broader sense of communication art, to explore the cultural function of objects beyond our culture of innovation for its own sake. They develop alternative ways of approaching the design of objects, thinking of them as gateways to a narrative or an experience, to reintroduce elements of magic, surprise, sensual experience, and dialogue.Troika have recently worked for clients such as MTV International, Warner Music UK, Thames & Hudson, The Science Museum, Artwise Curators, and British Airways. Recent Troika projects include the SMS Guerrllla Projector, the Tool for Armchair Activists well as the Schizoporotica, Troika's re-invention of the music box. In 2006, Troika was awarded £35.000 start-up funding from NESTA, the National Endowment for Science, Technology and the Arts. The Guerilla Projector is a home-made, fully functioning device that enables the user to project text-based SMS messages in public spaces, in the street, onto other people, inside cinemas, shops, houses…

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