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GET IT LOUDER (UK Exhibits) |
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| Assa Ashuach was born in Israel in 1969. After getting his BA in product design at Betzalel Academy in Jerusalem, he opened a design studio mainly working in collaboration with architects: the VIP lounge for Bloomfield Tel Aviv football stadium was a major project. He moved to London in 2001, where he continued his independent studio practice while completing an MA in Design Products at the Royal College of Art. Upon graduation in 2003 he received the RCA Society and Thames & Hudson Art Book award. Today his studio focuses on product design, collaboration with architects and self-production, while Assuach himself also teaches 3D design using digital tools and machinery. He has exhibited at many galleries and museums, including an invitation from IDEE to show at the Esplanade Spiral Building in Tokyo. Assuach’s new furniture and lights ware featured at the Design Museum during the London Design Festival in 2005 and at the Frieze Art Fair of the same year. In 2006 he received the Design Museum/Esmee Fairbairn Foundation Bursary and the Red Dot award for product design 2006 in recognition of his outstanding work with the rapid-prototyping company Materialise. Assuach is currently a research fellow at London Metropolitan University, where he has developed Osteon V1, the first chair to be designed using 3D tools and artificial intelligence. Its cosmetic skin and intelligent internal structure are produced by laser sintering in imitation of biological bone mechanism and structure. |
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