City of Opera
London is an international centre of culture in terms of arts, music, festivals, museums and much more. The diversity of cultures within London is so great that easy definition is impossible. The city is home to more than 300 nationalities that have over time moulded and shaped the city's culture into what it is today.

City of Sports
London loves sport. Playing it. Watching it. Supporting it. There are few cities where sport is so much a part of the culture, spirit and lifestyle.