Office Speak by D. W. Martin
Barcode # 038263
"Officespeak" is a handy tongue-in-cheek guide brought to you by seasoned nine-to-fiver David Martin, that will help rid you of your articulate tendencies and teach you to fit in with the rest of the working stiffs through expert use of the sports metaphors, acronyms, and trite expressions common to the workplace. In addition to decoding the language bandied about the office, he provides tips on subverting the motivational propaganda of HR, explains the art of mumbling your phone number when leaving a voice mail to ensure no call back, suggests ways of sprucing up your job title from 'Assistant' to 'Senior Calendarizing Associate and Regional Duplication Manager', and offers up foolproof catchphrases to use in meetings to communicate effectively with fellow brainwashed co-workers. It's the perfect buy for anyone entering the workplace for the first time, changing careers, being promoted, or just spending forty hours a week chained to their desks.
Spinning the Web by David Bowen
Barcode # 038259
'Spinning the Web' is a non-technical guide designed to help managers understand how they can use the web effectively. Its backbone is constructed of David Bowen's columns published on the Financial Times websites over the past year or so, with extra content to highlight the most useful lessons. It is based very heavily on what organisations are actually doing on the web, and is accessibly and entertainingly written. The columns cover a great range of subjects from Hurricane Katrina to investor relations, via blogging and the French - but all are used to highlight lessons for a wide range of organisations.
The School Leavers Guide to Successful Interviews by Lee Patterson
Barcode # 038261
This title is designed for school leavers applying for university or their first job. It is packed full of useful and pertinant information.
The Career Change Handbook by Graham Green
Barcode # 038262
A successful career move involves matching your ideas, passions and goals to the needs of employers and vice versa. Full of practical examples of what goes and what doesn't in the world of work, this book explains what employers need and how you can best place yourself to deliver it. Whether you are looking for a new career or want to move to a different job, here you will find out: how to know yourself; identify what you have to sell; structure your job search; target your CV; network successfully; respond to advertisements; and conduct interviews and get the best out of agencies. Plenty of sample letters and CV's, exercises and useful addresses will ensure that your next career move is a move in the right direction.
Writing The Perfect CV by Caroline Temple
Barcode # 038266
A comprehensive guide to the development of a curriculum vitae and also to performing at interviews.
Improving Your Employability by Roderic Ashley
Barcode # 038265
The world of work is changing fast and the 'job for life' is a long forgotten myth. 'Employability' has become the key word in a competitive world of short term contracts and frequent career changes. People today must be flexible in the skills and attributes they bring to the labour market. This book, perceptively written and full of practical advice, tells you exactly what employability means and how to achieve it. Written to appeal to the broadest spectrum of readers, it will prove invaluable whether you are starting out on your career, returning to work, looking to change direction or coping with redundancy or early retirement.
How to Find Work When You’re Over 50 by Jackie Sherman
Barcode # 038264
This book will help if you want to: find work but feel your age may be a limiting factor; and concentrate your job-hunting efforts in areas that genuinely welcome older people. Use it to: present your past experience in the best light; find places that advertise jobs specifically to older people; learn how to use modern technology to apply on-line or send off your details electronically; answer difficult questions on application forms or during interviews; prepare for telephone interviews; layout your letters and CVs most effectively; discover what changes are taking place to pension law and to age discrimination legislation; and identify a range of alternatives to conventional employment including running your own business or voluntary work.
Achieve Your Goals by Andy Smith
Barcode # 038272
Transform your life and achieve your goals with strategies to ensure success. This book includes solutions to key issues from deciding what is important to creating your own vision for the future, 5-minute fixes and high-impact techniques, plus a simple self-assessment exercise to help monitor progress. You can follow as a complete course, or dip in and out of topics of particular interest. Being pocket-sized, you can take it wherever life takes you.
Manage Your Time by James Manktelow
Barcode # 032552
Transform your life and manage your time better with strategies to ensure success. This book includes solutions to key issues from understanding what time is to focusing on goals and priorities, 5-minute fixes and high-impact techniques, plus a simple self-assessment exercise to help monitor progress. You can follow as a complete course, or dip in & out of topics of particular interest. Being pocket-sized, you can take it wherever life takes you.
Get Yourself Promoted
Barcode # 038270
Being good at what you do isn't enough to help you climb the career ladder these days you need to make yourself promotable, which isn't quite the same thing. Being promotable means having a magic mix of great skills and personal qualities that enable you to meet your targets, build good relationships, and get to know the people who can help during your campaign. Packed with useful advice, "Get Yourself Promoted" will help you with challenges such as: planning your career; making yourself indispensable; polishing up your CV; and finding out about hidden job opportunities. Whatever your current situation, "Get Yourself Promoted" will help you reach your career goals. This book features a quiz; step-by-step guidance and action points; common mistakes and how to avoid them; top tips; summaries; weblinks; and further reading.
Develop Confidence by Ros Taylor
Barcode # 038269
Transform your life and achieve your goals with strategies to ensure success. This book includes solutions to key issues from deciding what is important to creating your own vision for the future, 5-minute fixes and high-impact techniques, plus a simple self-assessment exercise to help monitor progress. You can follow as a complete course, or dip in and out of topics of particular interest. Being pocket-sized, you can take it wherever life takes you.
Bonjour Laziness by Corinne Maier
Barcode # 038268
Picture the scene: The boardroom at French electricity giant EdF. The subject: 'Motivation'. One of the senior economists piped up: She came to work, she declared, because she was paid to. The stunned silence lasted a full 15 seconds. The woman was Corinne Maier and she had dared to voice the unspeakable - we go to work not because we love it, not because we love organising childcare, and cramming on the Tube for 45 minutes, but because we have to. This sets the tone for Maier's revolutionary book on getting away with doing as little as possible at work. Full of practical tips as well as insights into the workings of the modern company, BONJOUR LAZINESS is as inspirational as it is enlightening. Covering subjects ranging from getting promoted, to managing in meetings and dealing with colleagues, BONJOUR LAZINESS is a witty antidote to the rash of American motivational books on the market. It is a call to the office-workers of the world to rise up and throw their laptops and mission statements in the air. BONJOUR LAZINESS will make you laugh, then make you wish you'd known all of this years ago!
Another Bad Day At The Office? by Jeremy Bullmore
Barcode # 038267
Work brings its fair share of agony. If it isn't a difficult colleague, it's an unscrupulous competitor, or long hours and stressful deadlines. And as Jeremy Bullmore reminds us in this witty, trenchant and worldly wise book, our worst enemy is always waiting for an opportunity to do us down, show us up or knock us back: ourselves. Drawing on his long-running column for "Management Today", Bullmore gives us a tour around the whole range of office-related anxieties, from over-friendly bosses to what to do about hot desking; from anxiety over pay negotiations to coping with redundancy. He shows how willingness to consider the other person's perspective and ruthless honesty about ourselves can show the way forward in apparently intractable situations.
How to Write a CV That Works by Paul McGee
Barcode # 038277
To get the job you want you need a CV that really does the job. This practical, bestselling book will show you exactly how to present your skills, identify your achievements and communicate these successfully. You will learn to focus on your strengths and find out which skills to highlight for which kind of job. The author suggests different styles and uses for a CV, showing how to get the most from your most powerful marketing tool, whatever your background or current situation. And you will find invaluable advice on what to do once you've got an interview.
Going Back to Work by Sally Longson
Barcode # 038276
This book will help you work out exactly what you want from a job and how to go out and get it. You will find out where to get help and support, how to acquire new skills, and even how to turn a hobby or interest into your own business venture. It'll give you all the confidence you need to go out and make a new start.
The Ultimate Job Search Book by Lynn Williams
Barcode # 038275
The Ultimate Job Search Book will help you to gain the skills and techniques that take the stress out of job hunting. It will help you to make sure your job applications meet with a positive response, and contains all you need to know to get the job you want.
How to Pass Verbal Reasoning Tests by Harry Tolley & Ken Thomas
Barcode # 038274
Verbal reasoning tests are used by many companies and organizations for selection purposes, and can stand in the way of getting a job or gaining promotion. This book, based on the authors' tests prepared for public bodies and numerous other organizations, informs readers about such tests, gives guidance on preparation for them and provides plenty of practice material. It is intended to be of use to candidates for selection and promotion interviews, in particular those with large corporations, the Civil Service and the uniformed services.
How to Write a Great CV by Paul McGee
Barcode # 038273
You know the job you want and you are going to apply for it. You know you can do the job, but how do you convince the person you are applying to? You write yourself a great CV, that's how. And, that's exactly what this book will help you to do. The best way to secure a job interview is to write a CV that highlights your skills, achievements and experience in such a way that the reader is motivated to meet you. This book will take you through the self-assessment and skills evaluation process, show you how to tailor those skills to the job you are applying for and present your CV and covering letter in the best way. It even includes some interview preparation tips to see you through the next phase.
Successful Interview Skills by Rebecca Corfield
Barcode # 038260
"Don't risk attending an interview without first reading this helpful guide." - Business Executive Rebecca Corfield is a consultant and trainer on career development, management and presentation issues. In demand as a conference speaker, trainer and coach, she advises individuals and companies on career issues and personal change.
The Mind Gym: Wake Up Your Mind by Mind Gym
Barcode # 037865
In much of our lives, our mind operates on autopilot. Rather like the tourist who repeats the same words louder each time the local doesn't understand, we often tend to think and behave in set ways, even if it doesn't get us what we want. However, once we can spot our mental habits, we can change them. And, as result, we are more likely to: make the right things happen; come up with original ideas; achieve more in less time; gain energy and have less negative stress; win people round to our point of view. Over 100,000 people have taken part in and recommended The Mind Gym's workouts. Now, for the first time, hundreds of these practical tips and techniques based on applied psychology are packed into this book and, with your free personal membership number, at The Mind Gym Online. It's not too late to change your mind ...
Why Business People Speak Like idiots by Brian Fugere, Chelsea Hardaway & Jon Warshawsky
Barcode # 037521
There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The international language of business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.
Succeed As A New Manager
Barcode # 037531
It's great to have a new challenge at work. Managing others, though, can be a daunting new responsibility and can be tricky if you re suddenly the boss of former colleagues or friends. Packed with practical advice, it will help you sail through issues such as getting to know your team, dealing with internal politics, motivating others, and celebrating success. Whatever your new job, "Succeed As A New Manager" will help you find your feet and get great results along the way. This book also includes a quiz; step-by-step guidance and action points; common mistakes and how to avoid them; top tips; summaries; weblinks; and further reading.
The New Manager’s Handbook by Morey Stettner
Barcode # 037487
This book includes a three-step method for delivering feedback, alliance-building methods for cooperating instead of competing with co-workers, listening for and responding to indirect requests for help, and more. It also includes guidelines for achieving meaningful delegation, actions for impressing the boss, from underpromising and overdelivering, to preparing answers in advance and mounting challenges behind closed doors.
Manage Meetings Positively
Barcode # 037530
Too many meetings, never enough decisions. Badly-managed meetings can be a waste of time, and often they just don t need to happen at all. If you have to chair or arrange meetings, this book will help you make sure that they're useful and helpful exchanges of information rather than pointless shouting matches. "Manage Meetings Positively" offers practical solutions, including: keeping the meeting on schedule; making sure decisions are reached; dealing with conflict if tempers rise. Whatever your line of work, this book will help you make meetings more of a pleasure than a chore. This book features a quiz; step-by-step guidance and action points; common mistakes and how to avoid them; top tips; summaries; weblinks; and further reading.
Organise Yourself by John Caunt
Barcode # 037490
Nowadays most people complain that there are not enough hours in the day to manage increasing workloads. Working longer hours also leads to tiredness, lack of leisure time and unhealthy levels of stress. This has a knock-on effect on the standard of work and results in stressed employees and a continual stream of to-do's. "Organise Yourself" is a concise but comprehensive guide to improving all aspects of personal organisation that will make a dramatic improvement to the way people work. There is valuable advice on how to determine goals and priorities, manage time, improve decision making skills, and organise paperwork and office space. It will ultimately help people to spend less time fire-fighting and focus on the things that produce results, whilst reducing stress and creating more time for family and leisure activities. Now in its second edition, "Organise Yourself" is fully updated to include information on the latest technology that can help anyone to get organised, as well as advice on tackling the organisational challenges created when working from home.
The Mind Gym: Give Me Time by Mind Gym
Barcode # 037484
The problem of not having enough time is as old as time itself, and so are most of the proposed cures. The trouble is, they don't seem to work. The Mind Gym: Give me time proposes a radically different approach to time and how we use it. Combining extensive psychological research with five years of testing amongst The Mind Gym's 100,000 members, this book offers practical solutions that will make you feel great about how your time is spent. The book is packed with techniques including *how to achieve more by slowing down * tiny time investments that deliver massive returns * how to say 'no' and be loved for it * simple ways to get other people to want to do your work for you * how to get time with people who haven't got time for you And there's no need to read this book from cover to cover. The questionnaire at the start guides you directly to the chapters that will help you most.
The Living Dead by David Bolchover
Barcode # 037520
Switch on the business news and you will probably be bombarded with yet more workplace experts telling you that everyone nowadays is grossly overworked, madly juggling their work-life balance until they finally keel over and die from the sheer stress of it all. We all know that's right, don't we? The real truth is that there are millions upon millions of people who are actively disengaged from their jobs, who spend months and years sitting in offices doing next to nothing, lost in the cracks of laughably inefficient and abysmally managed large organisations, their talents wasted and long forgotten. "The Living Dead" unmasks the myth of the workplace for the first time. It tells the truth. Not cloaked in humour, as in "Dilbert and The Office", but in plain black and white.
The Politics of Working Life by Paul Kdwads & Judy Wajcman
Barcode # 037527
How does the politics of working life shape modern organizations? Is our desire for meaningful, secure work increasingly at odds with corporate behaviour in a globalized economy? Does the rise of performance management culture represent an intensification of work, or create opportunities for the freewheeling individual career? This timely and engaging book, by leading authorities in the field, adopts the standpoint of the 'questioning observer'. It is for those who need an informed account of work that is accessible without being superficial. The book is unique in its multi-dimensional approach, weaving together analysis of individual work experience, political processes in organizations, and the wider context of the social structuring of markets.
Interview Others by Lorenza Clifford
Barcode # 037493
Interviewing prospective job candidates can be a real challenge, and sometimes the interviewers are just as nervous as the interviewee. If you are new to interviewing and need to learn some essential skills, "Interview Others" is the book for you. Full of advice on how to get the best from others and from yourself, it covers everything from preparing for an interview, to dealing with different types of interview situations, to the right (and wrong) questions to ask, to making a job offer. This book also includes a quiz; step-by-step guidance and action points; common mistakes and how to avoid them; top tips; summaries; weblinks; and further reading.
Business and the Beautiful Game by Theo Theobald & Cary Cooper
Barcode # 037455
For years, the cliches of the football world have been used as everyday boardroom language, with phrases such as 'what's the score?' and 'we're playing the long game' becoming commonplace. "Business and the Beautiful Game" cleverly applies the analogy of football to the world of business and in doing so compares and contrasts the key elements in the world of commerce to the parallels of the beautiful game. This unique book uses signposts founded in football folklore to help the reader absorb as much information as possible.
It’s Tough at the Top by Debra Allcock Tyler
Barcode # 037456
Many people find themselves in a senior Director or Chief Executive role without receiving much training or guidance about what leadership means at that level. They may not need or have time for formal training, but would welcome practical advice that cuts the chase to help them avoid obvious pitfalls and common mistakes. Many books will tell you what to do; this one also so tells you how to do it. The book features top tips from respected leaders across the sector, and each chapter includes critical do's and don'ts. This book is suitable for Chief Executives, members of senior management teams and trustees.
How People Tick by Michael Leibling
Barcode # 037431
When dealing with difficult people, it is often just one aspect of their behavior that is particularly challenging. But that single characteristic can be very problematic! "How People Tick" is a practical guide to every type of difficult person and how best to handle them. Each situation is described, how it happens is analyzed, and then strategies for dealing with the problem successfully are suggested. Disruptive behavior patterns can be addressed once and for all, instead of having to handle one-off 'difficult' events, time and time again. Absolutely invaluable to everybody, "How People Tick" is full of tried and tested tips for handling 'difficult' people in 'difficult' situations, based on a real understanding of their behavior. It is for anyone who finds people bewildering or just plain difficult, and yet still wants to understand them, work with them and live with them.
The 5 Paths to Persuasion by Robert B Miller, Gary A Williams & Alden M Hayashi
Barcode # 037492
To succeed in today's business world of tough decision-makers, how you say something can actually be more important than what you say. Even the best ideas face resistance and rejection. Why? All too often people make the mistake of focussing solely on the content of their proposal and giving little thought to the way they will deliver it. In a two-year survey, customer research experts Miller and Williams studied 1,700 executives, discovered that good ideas are not enough; to make any sort of impact they must be delivered effectively. Whether it be a proposal or a business plan, "The 5 Paths to Persuasion" unlocks the secrets of persuasion necessary to successfully present a plan. They reveal the five different types of decision maker: Charismatics; Thinkers; Sceptics; Followers; and Controllers and shows how to best sell ideas to each.
Writing for Business by Chris Shevlin
Barcode # 037491
The Penguin Writers' Guides series provides authoritative, succinct and easy-to-follow guidance on specific aspects of written English. Whether you need to brush up your skills or get to grips with something for the first time, these invaluable Guides will help you find the best way to get your message across clearly and effectively. Business demands many different types of writing skills - from creating proposals and presentations to compiling reports and briefings. This one-stop, no-nonsense guide shows you how to improve your writing at work: including how to discover your strengths and weaknesses, how to identify your audience, how to develop your argument and keep information flowing while avoiding overused jargon. It shows how to make the most of the language you use and make your writing effective and influential.
Sack Your Boss by Jonathan Jay
Barcode # 037488
Have you ever dreamed of turning the tables and sacking your boss? Now you can join the growing band of people who are setting up their own businesses and who choose to rely on their own initiative to build a thriving enterprise. Sack Your Boss! is written by someone who's done it - successfully. Jonathan Jay turned his own business idea into a storming success and in this guide he offers down-to-earth strategies to help people get the most out of their own new venture. Based on his own experience the practical information offered in Sack Your Boss! cuts through the exploratory stages of setting up a new business, enabling the reader to avoid the many pitfalls and get their project off to a flying start. You'll learn: How to find customers - and lots of them How to set your prices and get paid on time How to get free publicity How to sell yourself - even if you hate the idea of selling How to run a successful business How to avoid the mistakes most new business owners make Many other tactics for achieving success.
The Business of Memory by Frank Felberbaum
Barcode # 037507
The first memory programme specifically geared to business success - from the expert whose corporate seminars have boosted the careers of tens of thousands of employees and executives. Never before has the ability to synthesise and manage vast amounts of information been so critical to business success. Yet research shows that within 3 hours to 3 days of learning something new, we will forget 85 per cent of it. Now, offering the memory system he has honed in his sought-after seminars and workshops, memory expert Frank Felberbaum shows you how to turn all that around. Instead of forgetting 85 per cent of the people, facts and ideas you are exposed to, you'll remember 85 per cent - and keep on remembering them as long as they are useful to you. Through a fun, easy-to-follow, four-step programme, "The Business of Memory" will: improve your ability to retain, process and retrieve information quickly and accurately; teach you to harness your powers of observation, concentration, visualisation and association; and inspire you with new confidence about your mental abilities.
Postgraduate Research in Business by Sarah Quinton & Teresa Smallbone
Barcode # 037522
In Postgraduate Research in Business, Sarah Quinton and Teresa Smallbone provide a vital introduction to the research process and the thinking and learning skills needed to successfully complete postgraduate research.
In step-by-step terms, the authors detail the 'tools of the trade' - the practical and the intellectual skills - that underpin the study of Business and Management, from research skills and project planning to strategies for reading, writing, and presentation.
This is essential reading for any student doing an MBA, an MA, or starting a PhD in Business or Management Studies. It will provide a vital supplement to the plethora of textbooks in Business and Research Methods.
50 Cautionary Tales for Managers by Dr Peter Honey
Barcode # 037505
Managing is a perilous business: how to 'let go' yet stay in touch, how to balance short-term tactics with longer-term strategy, how to motivate people to do more with less, how to 'walk the talk' when you don't feel like it, how simultaneously to be an inspirational leader and an effective manager - the dilemmas are endless. Peter Honey has spent more than 35 years advising managers, from a wide cross-section of functions and organisations, and draws on his experiences in this entertaining, insightful book. The whole of management life is revealed in 50 short stories, some sad, some funny - all based on real managers and real events. You'll find control-freaks, autocrats, egotists, bullies, perfectionists, ditherers and eccentrics as well as a few managers simply striving to do their best in difficult circumstances. Peter Honey bravely offers each flawed manager practical advice in a bid to improve their performance and make life more tolerable for their colleagues. The result is a realistic, engaging and ultimately effective book from which any manager, at whatever level, can learn a great deal.
The Sales Success Handbook by Linda Richardson
Barcode # 037525
This book covers descriptions of the six critical skills for making dialogues fluid and productive - presence, relating, questioning, listening, positioning, and checking. It also covers: resource-leveraging skills for turning six degrees of separation into seven-figure sales; a three-phase closing process for setting pre-call objectives, making mid-call adjustments, and asking for the customer's business; and, a follow-up system, both within the firm and externally, for avoiding the "out of sight out of mind" syndrome.
Customer Mania! By Een Blanchard
Barcode # 037526
The One Minute Manager meets Yum!, the world's largest restaurant company, in this practical guide to making superlative customer service drive your business to success. Customer Mania! tells the story of a company Chairman and how his quest for superlative customer service has become the driving force for empowering his staff and growing his business. By embracing David's philosophy and projecting the vision themselves, the whole workforce helps the company become a leading worldwide success. Written in the parable style of all his previous books, this is actually the first to be based on a true story. Ken Blanchard is a consultant to David C. Novak, the chairman of Yum! Brands (formerly Tricon Global Restaurants), which owns three of the world's best known fast food franchises: Pizza Hut, KFC and Taco Bell. Yum!'s combined force gives it an impressive portfolio of 33,000 restaurants in over 120 countries, making it the No.1 restaurant chain worldwide by outlets, although McDonalds outperforms it by sales.
And Death Came Third! by Andy Lopata & Peter Roper
Barcode # 037523
Do you hate going to networking events? Do you hide at the back of the room when you have the opportunity to present your business? Are you uncomfortable approaching people you don't know? Does the thought of speaking in public fill you with dread? If you answered 'yes' to any of these questions you need to read this book! In 1984 a New York Times Survey on Social Anxiety placed death third in the list of people's biggest fears. The top two responses were walking into a room full of strangers and speaking in public. In '.and Death Came Third!', Andy Lopata and Peter Roper share their wealth of experience and insider secrets on networking and public speaking, giving you the tips, tools and techniques you need to overcome your fears and make the most of all the opportunities that come your way. Read this book and discover how to: * WALK into a networking event and approach people with CONFIDENCE * STRUCTURE a talk so that you can get your key message across POWERFULLY * ENGAGE people in conversation and get them interested in YOU * FOCUS on the results you want from networking and achieve them EASILY * STAND and speak with CONVICTION and AUTHORITY * and much, much more..." A must-read for anyone who wants to get on in business." - Sir Digby Jones, Director-General, CBI
The Easy Step by Step Guide: Negotiating for Success by Brian Lomas
Barcode # 037485
This guide shows how to plan and run a negotiation from start to finish; how to prioritise needs, wants and success criteria; how to work within and around authority levels; how to adopt the most successful style for a negotiation; how to build relationships and trust; how to motivate people to start, continue and complete a negotiation; how to respond to body language and tactics; how to close the deal; and hold people to an agreement.
The Easy Step by Step Guide: Writing a Business Plan and Making It Work by Brian B. Brown
Barcode # 037486
Business planning is essential for the success of any organisation and yet all too often it is viewed as a waste of time, just something to be done in order to raise money. This guide will show readers how to write an effective business plan and make it work for your organisation.
Primal Branding by Patrick Hanlon
Barcode # 037524
What is it that made Starbucks an overnight sensation and separated it from other great coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace as brands like Apple and Nike? Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. In "Primal Branding", Hanlon explores those seven components, known as the primal code, and shows how to use and combine them to create a community of believers in which the consumer develops a powerful emotional attachment to the brand. These techniques work for everyone involved in creating and selling an image - from marketing managers to social advocates to business leaders seeking to increase customer preference for new or existing products. "Primal Branding" presents a world of new possibility for all marketers - and the opportunity to move from being just another product on the shelf to becoming a desired and necessary part of the culture.
Successful Presentation Skills by Andrew Bradbury
Barcode # 037519
Effective communication is essential for business success. From training new employees to building a rapport with potential clients, the ability to deliver information, whilst achieving maximum impact, is a skill that all business people need, yet many find difficult to master. This fully revised edition continues to provide practical advice, addressing the common problems people face when making a presentation. Ideal for the inexperienced speaker or anyone wanting to improve their communication skills, "Successful Presentation Skills" includes tips on how to: overcome nerves; be concise; understand body language; use visual aids effectively. Now in its third edition, it includes up-to-date information and tips to achieve a first-class presentation, including advice on structuring a presentation and the advantages of using PowerPoint technology. It is an indispensible guide to communicating with confidence.
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