International Inspiration is a programme currently being put together by a group of experienced partners to deliver on the promise by the London 2012 team in Singapore: “reach young people all around the world and connect them to the inspirational power of the Games so they are inspired to choose sports.”

It is an inclusive and ambitious programme which is currently being piloted in five countries. The UK Government is responsible for the programme which is led by government and non-government organizations.

See the video that was produced by Unicef and shawn at the launch

THE PROGRAMME

It was designed to build on the experience that the UK has gained in both international sport development and social development through sport. In Brazil, four different areas are being implemented:

Physical Education and School Linking
Implemented by: British Council
Know more about our role in this project

Sport Development
Implemented by: UK Sports

Development of children in Schools and Communities through Sport
Implemented by: UNICEF

Sporting excellence
Implemented by: UK Sports

OBJECTIVES

The programme ambition is to transform, through sport, the lives of children and young people in schools and communities in developing countries.

To create strong and effective sportive systems through which children and young people from most disadvantaged communities in the world can enrich their lives by excelling in sport.

IMPLEMENTATION AND LEADERSHIP

The programme isbeen implemented in five countries – Brazil, India, Zambia, Azerbaijan and Palau, in partnership with their governments to ensure sustainability and legacy of the activity even after 2012.  During the pilot phase, the programme will be financed by UK Governmental Agencies, charities such as UNICEF and the Private Sector.

INTERNATIONAL PARTNERS

• UK Sport - Government Agency for Sport Development
• British Council
• UNICEF
• The Department for International Development  - DFID
• The Fellowship and Commonwealth Office - FCO
• The Olympic Partners Council (The London 2012 Organising Committee – LOCOG
• The British Olympic Association/Foundation - BOA / BOF

IN BRAZIL

Activities are being held in the Northeast Brazil in the states of Pernambuco, Alagoas, Ceará and Bahia.

BRAZILIAN PARTNERS

• Ministry of Education
• Ministry of Sports
• Education State Secretariat
• Pernambuco Sport State Secretariat
• Alagoas Education and Sport State Secretariat
• School of Physical Education - ESEF, of the Federal University of Pernambuco - UPE
• Ceará Education Secretariat
• Cearár Sports Secretariat
• Bahia Education Secretariat
• Bahia Labour, Employment, Income and Sports Secretariat

KNOW MORE ABOUT THE ROLE OF THE BRITISH COUNCIL IN THIS PROJECT

For more information, please contact us.