I-Dentity, an exhibition which will tour Paris, Tokyo, New York, Hong Kong and Beijing, started the new year in São Paulo thanks to support provided by the British Council. It celebrates a quarter century of cutting edge innovation and creativity expressed through i-D’s ground-breaking radical design and style intended to instigate the expression of personal individuality and uniqueness.

The exhibition, put on in partnership with Diesel,was part of São Paulo Fashion Week, which was held in the building of the São Paulo Art Biennial from 17 to 23 January.

I-Dentity the exhibition was curated by the magazine’s founder, graphic designer Terry Jones, and divided into five parts, exploring the concept of identity through the five senses, resulting in a multi-sense, multi-dimensional D.