The first session of the Seminar on Cultural Heritage, an event jointly organised by the British Council, the Belo Horizonte City Government Department of Culture (SMC/PBH) and the Minas Gerais State Institute for Historical and Artistic Heritage (IEPHA/MG), was held in May 2002.

International relations between the partners, with this years addition of Pontifíca Universidade Católica of Minas Gerais (PUC-Minas),  have now been established and the objectives are the acquisition of knowledge/means in contents of technical and scientific nature, so as to meet the urgent need on the part of Brazilian preservation institutions – here represented by the SMC/PBH and the IEPHA/MG – to qualify their agents, especially in relation to methodologies for analysis and intervention in preservation areas, studies of economical viability of new uses proposed, instruments of public administration in partnerships with the private sector, and government incentive instruments and grants.

With this event, we establish the need of supporting cultural relations between the UK and Brazil intensifying the partnership and the exchange of experiences between the States of Minas Gerais and Cornwall.  

For that, the following themes are proposed. Such themes were thought out on a joint effort and listed and justified below. The possibility of future implementation of partnership projects is not to be disregarded.

Themes:

• Cultural Marketing
• Capacity Building in Context – Strategic Planning and Implementation
• Industrial Heritage: planning for success

Guest Speakers:

Vanessa Harris
Cornwall Arts Marketing
Vanessa is at the centre of the marketing team at this unique and influential arts marketing initiative in Cornwall. As Marketer for North and East Cornwall she is working with artists, galleries, medium and small-scale venues, promoters, festivals, touring companies and strategically important bodies; locally, regionally and nationally.

The remit for Cornwall Arts Marketing involves identification and adoption of best practice in a number of key areas; including marketing planning, communication strategies, audience research, box office, web/e-promotion, IT, media, PR, design and distribution.

Vanessa’s previous roles included providing support for The Eden Project in the development of its artistic activities. She also leads on the highly-successful cultural tourism campaign “Find Yourself in Cornwall" and plans the market research strategies for the agency.

Tamsin Daniel
Museums & Heritage Officer, Penwith District Council
Tamsin Daniel is responsible in advising the Council on museum and heritage issues and grant support for the sector. She also plays an important role in facilitating the development of the sector and in improving sustainability as well as to act as curatorial advisor to museums in the district. Tamsin organises a skills training programme for the sector and encourages museums to contribute to regeneration projects in the district.

In the past she has done curatorial work in the Royal Cornwall Museum and the Victoria & Albert Museum with over 100 exhibitions.

Sue Millar
Director, Millar-Ross Associates
Sue Millar is a consultant in the field of cultural heritage, museum and tourism management. Her career as a senior manager leading a range of innovative, pioneering developments has given her the opportunity to build up skills in strategic planning and strategic implementation in both theory and practice. Her engagement with the world of cultural tourism, heritage and museum education and management as well as the commercial business sector, and her expertise in recognising and synthesising the two are invaluable assets.

Sue Millar has also been the Director of the Centre for Cultural and Heritage Management at the University of Greenwich, Director at University of Greenwich Business School and Director of Education and Interpretation at the National Museum in London.

Dates: 18, 19 and 20 August, 2003
Venue: Museu de Ciências Naturais PUC Minas - Coração Eucarístico - Av. Dom José Gaspar, 290.
Information:
(31) 3319-4519 (Teresa) - PUC Minas
(31) 3213-5987 (Pedro) - IEPHA
(31) 3277-4675 (Andrea) - SMC