Contemporary British graphic design was born in the late 1950s, the child of designers such as Alan Fletcher, then a student at the Royal College of Art, who drank in the competing influences of European modernism and American commerce. In 1962 Fletcher teamed up with Colin Forbes and American émigré Bob Gill to form Fletcher/Forbes/Gill. Their work won international acclaim and they created a model for independent practice that enterprising young designers have been following ever since.

London is now home to hundreds of small graphics teams, groups of designers who are characterised by their stylistic eclecticism, their lack of insularity and their umbilical connection to contemporary popular culture.

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