Stylist; a word originating in 1795, for a writer who was skilled in the art of literary style. For at least the last ten years, the word has taken on a different meaning in the UK, and relates to those skilled in the art of creating and interpreting fashion trends, for magazines and the catwalk. The stylist has become enormously powerful, from Katy England's work honing the visions of Alexander McQueen to Isabella Blow's omnipresent influence on British fashion as a whole.

UK stylists travelled abroad on behalf of the British Council to produce a fashion photoshoot using the help of a local magazine to create their vision. Stylists Andi Harrison travelled to Egypt and worked with Kalam el Nass, Sarah Richardson travelled to Moscow and worked with OM and NJ Stevenson went to Venezuela and worked with Ocean Drive.

Project Manager: Alice Cicolini