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 Image: Mrs Edward Meyer as Medusa. Artist: Madame Yevonde.
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Madame Yevonde
Be original or die
This exhibition features the work of this pioneering photographer who set up her first studio in London in 1914 and developed a method of producing vivid colour prints, particularly associated with her famous portraits of society women as Greek and Roman goddesses.

Born in Streatham, south London in 1893 to a prosperous family, Yevonde Cumbers enjoyed a childhood full of visits to the theatre, costume parties and a busy social calendar. When she was sixteen Yevonde was sent to a convent school in Belgium and bored with her studies discovered the Suffragette Movement, which was to become one of the greatest passions of her life. On her return to Britain she initially threw herself into working for the movement but soon realised that she lacked sufficient strength of will to devote her life to the cause although she was convinced that ‘to be independent was the greatest thing in life’ and set out to find a career which would provide her with complete financial and professional independence. Inspired by a newspaper advertisement for an assistant in a top London photographic studio she decided, aged seventeen, to become a photographer. Indicative of the role that photography would play later in her life, she rejected an opportunity to work with Lena Connell, the veteran photographer of the Suffragette Movement, favouring instead the leading society photographer of the day, Lallie Charles.

Yevonde worked in Lallie Charles’s Curzon Street studio for a year, learning how to handle aristocratic and sophisticated clients, constructing fictional worlds of glamour and beauty to satisfy their desires. She was now eager for more practical experience and was transferred to ‘the Works’, where she learnt how to spot and retouch prints.

In 1914, realising that Lallie Charles’s heyday was over and that her romantic Edwardian treatment of women as submissive objects of beauty no longer reflected the new aspirations of women, Yevonde decided to set up on her own. She persuaded her father to provide the capital and rented an inexpensive studio in Victoria, working under the title ‘Madame Yevonde – Portrait Photographer’. She understood the time was right to create a more contemporary approach to studio portraiture, with a variety of poses and backgrounds and business flourished despite rival competition.

Madame Yevonde venues:

Lithuania venues tbc Aug 2003
European House Gallery in Pilsen, Czech Republic 5 Jun - 4 Jul 2003
Brno House of Arts, Czech Republic 8 Apr - 11 May 2003
Kunstmuseum Wolfsburg, Germany 17 Dec 2002 - 9 Mar 2003

SLOVAKIA

Month of Photography, Art Gallery Simone, Bratislava 30 Oct 2002 – 30 Nov 2002
House of Photography, Poprad 04 Jul 2002 – 08 Sept 2002
State Gallery, Kosice 07 May 2002 – 09 Jun 2002

POLAND

Lodz, Galeria FF 12 Apr - 3 May 2002
Krakow, Muzeum Historii Fotografii 22 Feb - 31 Mar 2002
Katowice, Galeria Pusta 9 Jan - 15 Feb 2002
Poznan, Centrum Kultury Zamek 15 Nov – 15 Dec 2001

Innsbruck, Fotoforum West, Austria 6 Sept - 6 Oct 2001
Venice Mestre, Civic Museum of Venice, Italy 5 May - 15 Jul 2001

SPAIN

Madrid, Circullo de Bellas Artes 18 Jan - 20 Feb 2001
Tenerife (Canary Islands), Centro de Fotografia 10 Nov – 7 Dec 2000
Seville Sala Imagen 27 Sept – 15 Oct 2000
Jerez, Sala San Fernando 7 – 24 Sept 2000
Santiago de Compostella, Museo do Popo Galego 6 – 31 July 2000

A catalogue was produced to accompany the show with texts by Brett Rogers and Adam Lowe. This is available from Cornerhouse Publications

For further information please contact Brett Rogers

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