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The “Fashion Road’ exhibition was displayed in the National Library of Romania from 7 to 24 June, 2012. Bucharest was the first stop for Fashion Road European tour after the successful exhibitions in Yerevan and three Armenian regions.
Hamlet Gasparyan, the Armenian Ambassador to Romania, Tania Radu, the vice chairperson of Romanian Cultural Institute, Arevik Saribekyan, the head of the British Council Armenian branch opened the exhibition .Andra Clitan and Aram Nikolyan, the participating designers presented their works and told about their inspiration.
The exhibition program also included a master class for the fashion majoring students of Romania. The designers talked about the concept of national identity and how it can be presented in their works. The students had an opportunity to draw sketches, representing Romanian national identity and discuss it with the designers and the exhibition curator.
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Fashion Road exhibition after having been displayed in Bucharest, continues its tour in Berlin as an official part of Berlin Fashion Week. The exhibition was displayed in Berlin Epicentro Artspace Gallery from 3 to 8 July.
Marta Libiszowska, accessories and jewelry maker, after visiting the exhibition, made the following entry in the notebook, "I'm impressed. Folk traditional culture, patterns and techniques is what I love and it's also my source of inspirations".
Caroline, the publisher of Berlin live magazine, also visited the exhibition and mentioned, "Really cutting-edge, a good inspiration for every designer".
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On 17 August, “Fashion Road” exhibition was displayed within the framework of annual Kolding Culture Night Festival in Denmark.
Ani Iskandaryan and Ida Gro Christiansen, an Armenian-Danish creative pair, noted that “Fashion Road” project fostered their self-expression and helped them exchange their experience.
Morten Østergaard, the Minister of Science, Innovation and Higher Education of Denmark, and Hrachya Aghajanyan, the Armenian Ambassador to Denmark also came to see the exhibition.
“I would like to encourage everyone to come and experience the Fashion Road. The exhibition does not only raise one's cultural awareness; it also extends an opportunity to learn more about cross-cultural communication and join the discussions on one of the hottest topics of our times - the fusion of modern technologies and cultural heritage”, Hrachya Aghajanyan said.
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Fashion Road exhibition was displayed within the framework of the most important Fashion event in the Czech Republic: Prague Fashion and Design Week from 1 to 7 October.
Tigran Seyranyan, the Armenian Ambassador to the Czech Republic, noted in his opening speech, ‘Being an international festival of fashion designers, the Prague Fashion Week is the unique event of that kind in Czech Republic and I am proud that my country is involved in it in full this year, representing its most promising young designers here.
The language of culture is the most explicit one in showing the nation’s peculiarities, richness, identity and diversity. Today we are witnessing here the national identities expressed in fashion and design through costumes and clothing’.
Kristine Avetisyan, a project participant and designer, said during the opening ceremony how she had attempted to feature Czech cultural elements in her fashion costumes and clothes, as well as expressed her admiration for the exclusive architecture in Prague. At the same time, Pavel Ivanchich, a Czech designer, shared the details of his visit to Armenia and his impressions on Parajanov’s films and collages.
Kristine Avetisyan and Pavel Ivanchich also met students from the University of Fine Arts and delivered master classes.
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