Income trends Measured in millions

Grant-in-aid for the region has been reduced in line with a corporate shift of resources towards priority regions in the Middle East and Central Asia. This trend will continue with further significant savings realised in 2008–09. Growth in overall income can be attributed to the success of our teaching and examinations work across the region.

Country share of income Measured in millions
Country in bold denotes head office
Audience engagement Measured in millions

In much of the region, public access and events for the general public have been discontinued. As a result, our engagement numbers fell significantly in 2006–07 and have remained stable in 2007–08 at around two million. We are increasingly targeting future decision-makers and influential young people through our work.

Our increased engagement with these next-generation leaders is particularly evident in our programmes in Germany, the USA and Belgium.

Audience reach Measured in millions

As we have scaled back our public access in the region we have increased our remote reach through new, larger-scale projects with higher quality and better targeted online capability. Our BritLit project, which aims to help teachers from around the world exploit English literature in the ELT classroom, is an example.

Customer satisfaction scores

Customer satisfaction scores remain high and reflect efforts made in the customer service excellence project.

Performance impact and looking aheadInterviews for the evaluation of long-term outcomes were carried out with people involved in INDIE (Inclusion and Diversity in Education), and participants in some of our education work. The results, while positive, suggest we could do more to follow-up these important contacts to facilitate further engagement with the UK. We will also look at customer relationship management across the region.

The scores for impact have improved significantly this year, particularly against internationalism, and long-term relationships. In the case of internationalism, this result reflects two very well-received local projects in France and the Netherlands as well as a climate change project in Canada, but the large-scale projects implemented across the region are also clearly achieving impact under long-term relationships and positive partnerships.

The creative ideas and achievements score for new regional projects is much higher, at an average of 73 compared with 65. We will move further in this direction as we engage with the creative community in Western Europe and North America in the coming year with the development of a new project in the field of cultural leadership.