Income trends Measured in millions

Grant-in-aid for the region has been reduced in line with the corporate shift of resources to geographical priorities and the reduction of our presence in Russia. Since December 2007 we have ceased all income-generating activity in Russia and this has led to the resulting reduction in income.

Country share of income Measured in millions
Country in bold denotes head office
Audience engagement Measured in millions

Our change of focus in Europe has instigated a move from direct engagement with wider audiences towards interaction with the talented and influential young people who will build the next generation. This emphasis on quality rather than quantity is reflected in the significant drop in overall engagement figures, which have also been affected by the forced retrenchment of our operations in Russia. Reduced public access in the region has also led to a drop in engagement as anticipated. A hugely successful climate change photographic exhibition in Denmark contributed 1.5 million to the 2006–07 figures.

Audience reach Measured in millions

We have expanded our web presence in line with the strategy of reducing direct public access. Our success in reaching wider audiences through online activity and broadcast media has continued. Great BritMania in Hungary, the New Drama Festival in Russia, and the regional English Language Outreach project were major contributors to this strong trend.

Customer satisfaction scores

Our score for customer satisfaction remained strong, reflecting the importance we place on good customer service. Particularly strong contributors were a number of education projects in Russia (scores 98 and 95) and the Dreams + Teams global programme in the Czech Republic (95).

Performance impact and looking aheadThe evaluation of long-term outcomes exercise was carried out in Denmark, Finland, Norway, Russia and Sweden. Partners recognised our innovative way of working by connecting people and building networks, and placed a high value on our links with the UK. The results underline the role that relationship building has as the foundation of our work.

Our impact scores against outputs have in general remained steady. There was a strong increase in our score for internationalism, owing largely to the success of the regional Dreams + Teams project.