Income trends Measured in millions

The region has received a significant increase in grant in line with corporate priorities. This will further increase in 2008–09. Overall, income has grown owing to an increase in English teaching across the region and an increase in client-funded project work in Libya.

Country share of income Measured in millions
Country in bold denotes head office
Audience engagement Measured in millions

Our audience engagement has increased as we have rolled out our projects in English teacher development and in education to reach far larger numbers of teachers, trainers and students. The main projects that contributed to the increase are Teacher Development, Innovative Approaches in Education, and ICT in Education.

We engaged with large numbers of young people and professionals by our innovative projects to develop the role of media in society and promote intercultural dialogue through new writing.

Audience reach Measured in millions

The increase in audience reach has been achieved by our main web products: the go4english.com website, the Music Matbakh website and country websites.

Customer satisfaction scores Measured in millions

Our work continues to generate very positive feedback in terms of customer satisfaction and British Council reputation. Our 2007–08 scores against these indicators are 79 and 82 respectively. In particular we improved our results in Libya and the Palestinian Territories significantly. We have achieved a marked increase in customer satisfaction in five countries and we are now rolling out our customer service excellence project throughout the region. This will include country audits, consultancy visits and customer service excellence awards.

Performance impact and looking aheadOur consistent result of 77 in the evaluation of long-term outcomes study provides continuing evidence that our projects meet our partners’ expectations in terms of institutional change and capacity building.

Our scorecard result against the positive partnerships corporate output has shown a large increase this year (87 compared with 79 last year), reflecting the success of the partnership model that underlies all our larger projects in the region. The Media in Society regional project brought together local and UK media partners to address issues of reporting on social issues, for example working with Palestinian television on the first Palestinian animation series. The project also gave participants the chance to interact and network with different UK and regional institutions and experts.

In contrast, there has been some decline in our result against the internationalism output. This is because in 2007–08 our main priority for the region was education and employability.