Income trends Measured in millions

Over a third of the grant to this region is allocated to Brazil, in recognition of its importance as an emerging economy. It also reflects resourcing for a large climate change project in Brazil as part of our work with public diplomacy partners. Overall, turnover has increased owing to greater income for our English and examinations business.

Country share of income Measured in millions
Country in bold denotes head office
Audience engagement Measured in millions

Increasingly we are developing and delivering projects with tighter alignment to our regional strategy of engaging with more targeted senior-level contacts. An example of this is the school leadership regional project in Argentina, Brazil, Chile, Jamaica, Mexico and Trinidad and Tobago, where interaction with 250 decision-makers and influential senior contacts and 500 professional leaders has led to the building of a network of an estimated 24,000 people.

The higher 2006–07 engagement figure reflects two major and exceptional events during the year – participation as guest nation in a major arts festival in Mexico, where the UK was the country of honour, and the delivery of an interregional conference on human rights and justice systems in Brazil.

Audience reach Measured in millions

There has been continuing underlying growth in audience reach over the three-year period. Large-scale, online participation in the Brazil and Mexico events gave a one-off boost to the 2006–07 numbers.

Customer satisfaction scores Measured in millions

Overall, customer satisfaction rates have been maintained. We expected our result to be higher to reflect the region’s commitment to customer excellence. Analysis showed that in some underperforming projects, such as our alumni groups in Mexico and Venezuela, there was a mismatch between customer expectations and our delivery. Findings are being used to inform future project design.

Performance impact and looking aheadThis year’s evaluation of long-term outcomes surveys were carried out in Mexico, Trinidad and Tobago and Venezuela. There has been strong affirmation of our work in all countries surveyed and praise for our ability to offer contact with other countries within the region as well as, for most, directly with the UK. Although the level of engagement with the UK is appreciated by our senior contacts, some concerns were expressed about sustainability of activities. Some of those surveyed expressed concern about follow-up. These important points of feedback will be worked into future project strategies.

Regional scores were weaker than expected, particularly in internationalism, where a fall of eight points can largely be attributed to a broadcast project in Colombia. Here, analysis revealed problems of shared understanding with partners.

Fuller analysis showed that there was a wide range of scores across our projects. We will be taking action to bring them up to the level of some of our better results.