Income trends Measured in millions

Levels of grant to the region remain steady. The increase in our overall income can be attributed to the increased success of our examinations business. In particular there has been a 15 per cent growth in the market for IELTS, as interest has grown in the region for an international test leading to work or study abroad.

Country share of income Measured in millions
Country in bold denotes head office
Audience engagement Measured in millions

Our overall audience engagement this year has increased owing to the large number of enquiries received via our customer service department with relation to our teaching centre, examinations and library operations. This is in line with our customer strategy of increasing our direct engagement with aspiring young individuals, and moving to larger-scale projects such as UKIERI, Project English and climate security programmes.

Audience reach Measured in millions

Our virtual audiences have increased especially in the area of Education UK, where we have introduced online registration for our Education UK fairs. We have used web-based channels of communication more vigorously to stimulate interest in our scholarship work and in our climate change projects.

Customer satisfaction scores Measured in millions

The British Council’s work in the region continues to generate positive feedback, and our customer satisfaction scores are in line with last year. India and Sri Lanka were judged as one of the best entries for the National Customer Service Week contest in 2007.

Performance impact and looking aheadOur evaluation of long-term outcomes results are slightly below last year’s. Across the region, the association and relationship with the British Council is valued and considered beneficial to decision- makers, and senior influencers in their personal, professional or organisational capacities. Projects such as Global School Partnerships, the International School Award, the UK–India Education and Research Initiative and Dreams + Teams have achieved the best impact on contacts at these levels.

We achieved improvements in three of our five output scores. In internationalism the result was principally due to school links work in India and education projects in Sri Lanka. Creative ideas and achievements was a second area of major improvement. Here the strongest contributor was science work in Sri Lanka.

Smaller gains in positive partnerships came from social justice and youth work projects.

A two-point fall in the self-development score can be attributed to weaker results in our information services. We are undertaking a review of the results in this area.