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East Asia
Performance and Income
Income trends Measured in millions
Income trends in millions for East Asia

An increase in income reflects the expansion of teaching and examinations business and a number of new development contracts in the region. Grant is scheduled to grow in 2008–09 to fund the expansion of large-scale projects in the region, particularly in education and English.

Country share of income Measured in millions
Country in bold denotes head office

Country share of income Audience engagement Measured in millions
Audience engagement

Our regional projects have begun to achieve greater influence with policy-makers, principally in English language learning, education and the creative industries. At the same time we have reached far larger numbers of teachers, trainers and students.

Audience reach Measured in millions
Audience reach

Audience reach has almost doubled, driven by large increases in demand in Indonesia, Taipei and Vietnam. As some of our projects have moved into their second year, there has been a 16 per cent growth in audience reach.

Customer satisfaction scores Measured in millions
Customer satisfaction scores

Customer satisfaction scores have remained steady in spite of a large increase in the total number of customers served.

Performance impact and looking aheadEvaluation of long-term outcomes surveys were carried out in Malaysia, Indonesia, Taipei and Japan. The results are consistent with previous high scores, except in Indonesia, where we closed our library services because of security concerns.

All output scores for the period were either equalled or exceeded, with improvement for internationalism, self-development and creative ideas and achievements. The scorecard result for positive partnerships has shown a significant increase reflecting the emphasis that the region has placed this year on developing partnerships as a starting point for all new larger-scale projects. The strong score of 78 for creative ideas and achievements underlines the priority that our target audiences place on our ability to provide greater access to the UK’s expertise in the creative industries.

 
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