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Central and Southern Asia
Performance and Income
Income trends Measured in millions
Income trends in millions for Central and Southern Asia

There has been a substantial increase in grant to this region in line with the corporate shift in resources. This is set to increase to £10.5 million in 2008–09. In particular grant for Pakistan has increased by 50 per cent. There has been a 60 per cent increase in income generated in the region since 2004–05. The decrease from 2006–07 is the result of the conclusion of a large programme in Kazakhstan.

Country share of income Measured in millions
Country in bold denotes head office

Country share of income for Central and southern Asia Audience engagement Measured in millions
Audience engagement

After a large increase in 2005–06, audience engagement shows a level result. We are now at the beginning of a new project cycle rolling out regional products in English language teaching, vocational education and school education, which we expect will deliver increased numbers next year.

Audience reach Measured in millions
Audience reach

We have nearly doubled our audience reach figures compared with last year. This is a result of increased connectivity in the region and our improved ability to reach larger audiences through electronic means such as e-zines and e-newsletters.

Customer satisfaction scores Measured in millions
Customer satisfaction scores

We have maintained customer satisfaction at the same level as in 2006–07. Underlying this result were variable country scores ranging from 74 to 92. We are identifying best practice in high-performing countries to apply elsewhere in the region.

Performance impact and looking aheadOur overall evaluation of long-term outcomes score for 2007–08 is four index points lower than last year. While this result is within the same statistical range, an important finding was that many of our senior contacts wanted more active alumni and professional associations linking their country with the UK. We are placing the development of such networks at the heart of a number of new regional projects.

There has been a substantial improvement in positive partnerships mainly as a result of regional projects such as English for Teaching: Teaching for English and Skills for Employability. We have identified areas for improvement in self-development where the score fell by five points, particularly in our examinations operations in Pakistan and Nepal. We aim to strengthen the impact of creative work through our regional arts project, New Silk Road, in 2008–09.

 
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