Technology company ARM’s expertise chip design is demonstrated by the fact that their chips are in over 90 percent of the world’s smartphones. They draw on the skills of their globally-based research teams, including their HQ in Cambridge UK, where the ARM team have launched an ultra efficient processor for smartphones that would make phones more affordable, especially in developing countries.
Based on ARM’s concept of ‘big.LITTLE’, the chip can also be paired with more powerful processors in a ‘hybrid’ model to reduce power consumption. The Cortex A7 performance is similar to current high spec chips, at a fraction of the price and uses less battery power. The A7 chip is ARM’s solution for a fast-expanding market for cheaper web-connected smartphones.